{"id":29694,"date":"2026-07-18T07:35:48","date_gmt":"2026-07-18T07:35:48","guid":{"rendered":"https:\/\/www.aungcrown.com\/?p=29694"},"modified":"2026-07-18T07:35:51","modified_gmt":"2026-07-18T07:35:51","slug":"12-marcas-locais-japonesas-estilo-yama-unicas-profissionais","status":"publish","type":"post","link":"https:\/\/www.aungcrown.com\/pt\/12-japanese-local-yama-style-brands-unique-professional\/","title":{"rendered":"12 Marcas Locais Japonesas Estilo Yama: \u00danicas, Profissionais"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Porque \u00e9 que cada vez mais jovens est\u00e3o a aderir ao estilo de vestu\u00e1rio yama?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A \u201cs\u00e9rie da montanha\u201d \u00e9 cada vez mais favorecida pelos jovens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cortes largos, at\u00e9 exagerados, m\u00faltiplos bolsos, acess\u00f3rios e conjuntos em camadas criam um visual que pode ser usado em qualquer lugar da cidade ou ao ar livre.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-style-1024x768.jpg\" alt=\"estilo yama\" class=\"wp-image-29695\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-style-1024x768.jpg 1024w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-style-300x225.jpg 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-style-768x576.jpg 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-style-16x12.jpg 16w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-style.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O vestu\u00e1rio estilo Yama originou-se no Jap\u00e3o. Muitas grandes marcas europeias e americanas de vestu\u00e1rio para atividades ao ar livre (The North Face Purple Label, Wildthings, etc.) t\u00eam filiais japonesas dedicadas, assim como marcas desportivas (Nike, Adidas Y-3, Champion, etc.) e marcas de moda (Burberry Black Label, Levi\u2019s, etc.). Estas filiais japonesas s\u00e3o desenhadas e vendidas por designers locais, e algumas t\u00eam pre\u00e7os superiores aos da linha principal e s\u00e3o muito procuradas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-brands-1024x490.jpg\" alt=\"marcas estilo yama\" class=\"wp-image-29696\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-brands-1024x490.jpg 1024w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-brands-300x144.jpg 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-brands-768x368.jpg 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-brands-18x9.jpg 18w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-brands.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Juntamente com algumas marcas casuais de outdoor dom\u00e9sticas japonesas, como a White Mountaineering e a Wander, formam uma matriz de marcas, que difere do temperamento montanhoso e selvagem do vestu\u00e1rio funcional urbano europeu e americano e \u00e9 referida coletivamente como \u201dvestu\u00e1rio de estilo montanha\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-style3.webp\" alt=\"estilo yama\" class=\"wp-image-29697\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-style3.webp 800w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-style3-300x225.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-style3-768x576.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-style3-16x12.webp 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiramente, a roupa \u00e9 usada num ambiente espec\u00edfico. O Jap\u00e3o tem uma topografia longa e estreita, \u00e9 rodeado pelo mar e todo o pa\u00eds se encontra em zonas montanhosas. Quase todas as zonas de sop\u00e9 s\u00e3o cobertas por florestas e viajar \u00e9 f\u00e1cil, o que fomentou o h\u00e1bito dos locais de fazer caminhadas e acampar. Em contraste, em anos anteriores, as principais marcas de exterior europeias e americanas concebiam os seus produtos para ocidentais corpulentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comparados com europeus e americanos, os asi\u00e1ticos tendem a ter pernas mais curtas, torsos mais longos e peitos e ancas mais achatados. Assim, designers japoneses modificaram os designs dessas grandes marcas, n\u00e3o escondendo essas \u201cfalhas\u201d, mas incorporando naturalmente essas caracter\u00edsticas corporais: adotando estilos mais largos e tecidos retro. Como resultado, muitas destas pe\u00e7as de vestu\u00e1rio estilo montanha parecem ter bra\u00e7os e pernas curtos, e at\u00e9 parecem um tanto desgrenhadas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"586\" height=\"732\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/japanese-yama-style.webp\" alt=\"homem japon\u00eas a usar roupas estilo yama\" class=\"wp-image-29698\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/japanese-yama-style.webp 586w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/japanese-yama-style-240x300.webp 240w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/japanese-yama-style-10x12.webp 10w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, em vez disso, transmitiu uma sensa\u00e7\u00e3o de confian\u00e7a, que contrastou acentuadamente com o corte brit\u00e2nico de estilo coreano que tentava deliberadamente ajustar-se \u00e0 forma do corpo de europeus e americanos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 Marcas de Estilo Yama Japonesas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos analisar algumas marcas japonesas de estilo montanha que s\u00e3o de nicho, \u00fanicas e profissionais, para al\u00e9m das v\u00e1rias sub-marcas de grandes marcas que localizaram os seus designs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. e vaguear<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"860\" height=\"417\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/and-wander.webp\" alt=\"\" class=\"wp-image-29699\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/and-wander.webp 860w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/and-wander-300x145.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/and-wander-768x372.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/and-wander-18x9.webp 18w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">a and wander foi co-fundada em 2011 por Keita Ikeuchi e Mihoko Mori. A filosofia de design da marca \u00e9 profundamente influenciada pelo amor da natureza e pelo gosto pela vida ao ar livre dos dois fundadores. O objetivo deles \u00e9 combinar vestu\u00e1rio exterior de estilo montanha com moda urbana para criar vestu\u00e1rio que seja adequado para atividades ao ar livre e elegante. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A filosofia de design da and wander combina funcionalidade com apelo est\u00e9tico, com um foco particular na pesquisa e desenvolvimento de tecidos. A marca persegue designs simples e pr\u00e1ticos, incorporando, ao mesmo tempo, elementos trendy. Os seus designs demonstram uma profunda compreens\u00e3o da est\u00e9tica da moda outdoor de montanha nos seus detalhes, distinguindo-a das marcas outdoor mainstream.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comparativamente a outras marcas de exterior, a and wander foca-se mais na investiga\u00e7\u00e3o e desenvolvimento de tecidos. Por exemplo, utilizam muitos materiais de l\u00e3 para conjugar com tecidos funcionais, levando a funcionalidade ao extremo e encontrando um bom equil\u00edbrio entre a funcionalidade outdoor e a moda de rua.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/and-wander2-1024x768.webp\" alt=\"roupa por and wander\" class=\"wp-image-29700\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/and-wander2-1024x768.webp 1024w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/and-wander2-300x225.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/and-wander2-768x576.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/and-wander2-16x12.webp 16w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/and-wander2.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Alpinismo branco<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"860\" height=\"417\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/White-mountaineering.webp\" alt=\"Montanhismo branco\" class=\"wp-image-29701\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/White-mountaineering.webp 860w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/White-mountaineering-300x145.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/White-mountaineering-768x372.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/White-mountaineering-18x9.webp 18w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A White Mountaineering foi fundada em 2006 por Yosuke Aizawa. Aizawa ganhou vasta experi\u00eancia enquanto trabalhava como assistente de Junya Watanabe na Comme des Gar\u00e7ons, o que o levou, eventualmente, a decidir estabelecer a White Mountaineering de forma independente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O renomado <strong>\u201cWhite Mountaineering\u201d<\/strong> j\u00e1 era um interveniente importante na ind\u00fastria japonesa de moda outdoor antes da sua colabora\u00e7\u00e3o com a Uniqlo. Apoiada por Rei Kawakubo e fundada por Yosuke Aizawa em 2006, <strong>White Mountaineering <\/strong>O fasc\u00ednio pela est\u00e9tica e pelos elementos visuais dos climas frios criou alguns dos designs de vestu\u00e1rio mais interessantes no mundo da moda japonesa nos \u00faltimos anos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O seu estilo de design tem um tema outdoor, mas, ao contr\u00e1rio das marcas tradicionais de outdoor, d\u00e1 maior \u00eanfase \u00e0 coordena\u00e7\u00e3o de padr\u00f5es e cores. A marca combina perfeitamente design, praticidade e elementos tecnol\u00f3gicos, fabricando produtos com uma atitude de recusa em sucumbir ao mercado, misturando astutamente o street style com marcas de alta-costura para transmitir a ess\u00eancia do estilo outdoor vers\u00e1til.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A White Mountaineering tornou-se amplamente conhecida no pa\u00eds, provavelmente devido \u00e0 sua colabora\u00e7\u00e3o com a Adidas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Hakusan-1024x768.webp\" alt=\"roupas desenhadas por White Mountaineering\" class=\"wp-image-29702\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Hakusan-1024x768.webp 1024w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Hakusan-300x225.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Hakusan-768x576.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Hakusan-16x12.webp 16w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Hakusan.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. nanamica<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"860\" height=\"417\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/nanamica.webp\" alt=\"roupas da nanamica\" class=\"wp-image-29703\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/nanamica.webp 860w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/nanamica-300x145.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/nanamica-768x372.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/nanamica-18x9.webp 18w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A Nanmica foi fundada por Eiichi Honma, um parceiro da The North Face Purple Label. Ele utiliza o oceano e a terra como elementos de design, empregando muito azul-marinho e tons terra para refletir as caracter\u00edsticas da roupa e para experienciar o toque urbano. Evita tamb\u00e9m bolsos, cintos e bot\u00f5es el\u00e1sticos em excesso, utilizando o tecido para representar a sua funcionalidade.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"645\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Nanmica2-1024x645.webp\" alt=\"roupas da Nanmica\" class=\"wp-image-29704\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Nanmica2-1024x645.webp 1024w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Nanmica2-300x189.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Nanmica2-768x484.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Nanmica2-18x12.webp 18w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Nanmica2.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vale a pena mencionar que Eiichiro Honma esteve outrora encarregue do The North Face Purple Label! Sim, \u00e9 o Purple Label do The North Face!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em japon\u00eas, nanamica significa \u201csete mares\u201d. Expressa o nosso compromisso de negociar em todo o mundo e procurar os melhores produtos. Isto demonstra a \u00eanfase do propriet\u00e1rio na qualidade do produto!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Nanga<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"860\" height=\"417\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Nanga.webp\" alt=\"Nanga\" class=\"wp-image-29705\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Nanga.webp 860w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Nanga-300x145.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Nanga-768x372.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Nanga-18x9.webp 18w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Os exteriores n\u00e3o s\u00e3o apenas sobre a primavera; tamb\u00e9m podem ser nevados, tornando o calor do inverno crucial. Um casaco de penas elegante \u00e9 surpreendentemente dif\u00edcil de encontrar, mas h\u00e1 uma marca que pode satisfazer at\u00e9 o cliente mais exigente: a NANGA, uma marca japonesa fundada em 1974. Evoluiu para uma marca de topo que oferece uma gama completa de produtos de penas, incluindo sacos-cama, casacos de penas e cal\u00e7as de penas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"645\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Nanmica2-1-1024x645.webp\" alt=\"roupas da Nanga\" class=\"wp-image-29706\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Nanmica2-1-1024x645.webp 1024w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Nanmica2-1-300x189.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Nanmica2-1-768x484.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Nanmica2-1-18x12.webp 18w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Nanmica2-1.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Criaturas Selvagens<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"302\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Wild-Things-1024x302.webp\" alt=\"roupas da Wild Things\" class=\"wp-image-29707\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Wild-Things-1024x302.webp 1024w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Wild-Things-300x89.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Wild-Things-768x227.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Wild-Things-18x5.webp 18w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Wild-Things.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Equipamento militar e de lazer ao ar livre andam de m\u00e3os dadas. A Wild Things, fundada nos EUA em 1981, era inicialmente conhecida pela produ\u00e7\u00e3o de vestu\u00e1rio profissional para for\u00e7as especiais americanas e exploradores polares. Ap\u00f3s a entrada no mercado japon\u00eas, tornou-se tamb\u00e9m uma marca com uma forte est\u00e9tica de estilo montanha. Adequada tanto para o trabalho como para momentos de lazer, \u00e9 perfeita para os dias de semana e permite que voc\u00ea v\u00e1 diretamente para o seu equipamento de atividades ao ar livre \u00e0s sextas-feiras sem ter de trocar de roupa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"899\" height=\"560\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Wild-Things2.webp\" alt=\"roupas da Wild Things\" class=\"wp-image-29708\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Wild-Things2.webp 899w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Wild-Things2-300x187.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Wild-Things2-768x478.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Wild-Things2-18x12.webp 18w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. Alk Phenix<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"566\" height=\"566\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Alk-Phenix.webp\" alt=\"roupas por Alk Phenix\" class=\"wp-image-29709\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Alk-Phenix.webp 566w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Alk-Phenix-300x300.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Alk-Phenix-150x150.webp 150w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Alk-Phenix-12x12.webp 12w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Alk-Phenix-100x100.webp 100w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Alk Phenix, uma linha exclusiva para o Jap\u00e3o da conhecida marca de vestu\u00e1rio outdoor Phenix, \u00e9 concebida por Daisuke Ueide. Alk significa caminhar em japon\u00eas e, tal como o vestu\u00e1rio funcional para caminhada, a maior for\u00e7a da Alk Phenix reside na capacidade de arruma\u00e7\u00e3o das suas pe\u00e7as. Tal como as oito personagens lan\u00e7adas pela marca, o vestu\u00e1rio Alk Phenix cumpre diversos requisitos funcionais.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Alk-Phenix2.webp\" alt=\"roupas por Alk Phenix\" class=\"wp-image-29710\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Alk-Phenix2.webp 1024w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Alk-Phenix2-300x225.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Alk-Phenix2-768x576.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Alk-Phenix2-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7. Andar devagar, caravana<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"860\" height=\"417\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/caravan.webp\" alt=\"roupas da Caravan\" class=\"wp-image-29711\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/caravan.webp 860w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/caravan-300x145.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/caravan-768x372.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/caravan-18x9.webp 18w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vai devagar caravana<\/strong> \u00e9 considerado um representante relativamente antigo do estilo montanh\u00eas, fundado em 1965. Apresenta designs divertidos, esquemas de cores leves e vibrantes, e utiliza principalmente tecidos naturais e ecol\u00f3gicos de algod\u00e3o e linho, transmitindo um estilo de vida livre e descontra\u00eddo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/caravan2-1024x768.webp\" alt=\"\" class=\"wp-image-29712\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/caravan2-1024x768.webp 1024w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/caravan2-300x225.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/caravan2-768x576.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/caravan2-16x12.webp 16w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/caravan2.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">8. MANASTASH<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"860\" height=\"323\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/MANASTASH2.webp\" alt=\"\" class=\"wp-image-29713\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/MANASTASH2.webp 860w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/MANASTASH2-300x113.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/MANASTASH2-768x288.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/MANASTASH2-18x7.webp 18w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A marca exterior <strong>MANASTASH,<\/strong> fundada em Seattle em 1994, foi relan\u00e7ada no Jap\u00e3o, mas \u00e9 atualmente operada pela UENO SHOKAI, uma empresa japonesa, e \u00e9 agora considerada uma marca japonesa. A MANASTASH promove a prote\u00e7\u00e3o ambiental, favorece a utiliza\u00e7\u00e3o de produtos de c\u00e2nhamo e l\u00e3, e visa \u00e1reas como atividades ao ar livre, esqui, ciclismo e rafting, tendo agora uma orienta\u00e7\u00e3o mais voltada para o estilo de vida.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/MANASTASH2-1-1024x768.webp\" alt=\"roupas MANASTASH\" class=\"wp-image-29714\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/MANASTASH2-1-1024x768.webp 1024w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/MANASTASH2-1-300x225.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/MANASTASH2-1-768x576.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/MANASTASH2-1-16x12.webp 16w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/MANASTASH2-1.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">9. entretanto<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/meanswhile-1024x538.webp\" alt=\"\" class=\"wp-image-29715\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/meanswhile-1024x538.webp 1024w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/meanswhile-300x158.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/meanswhile-768x403.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/meanswhile-18x9.webp 18w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/meanswhile.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Esta marca, que esbarrou no mercado de vestu\u00e1rio funcional para atividades ao ar livre, foi fundada sob o conceito de que o vestu\u00e1rio n\u00e3o \u00e9 apenas vestu\u00e1rio, mas tamb\u00e9m uma ferramenta para o uso di\u00e1rio que n\u00e3o passar\u00e1 de moda com o tempo. N\u00e3o persegue deliberadamente o estilo ou a rota, mas torna-se naturalmente parte das habilidades ao ar livre. No entanto, agora est\u00e1 a come\u00e7ar a querer sair do seu c\u00edrculo e entrar na ind\u00fastria da moda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/meanswhile2-1024x768.webp\" alt=\"roupas feitas por meanswhile\" class=\"wp-image-29716\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/meanswhile2-1024x768.webp 1024w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/meanswhile2-300x225.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/meanswhile2-768x576.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/meanswhile2-16x12.webp 16w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/meanswhile2.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">10. CONFORT\u00c1VEL<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"860\" height=\"417\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/COMFY.webp\" alt=\"\" class=\"wp-image-29717\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/COMFY.webp 860w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/COMFY-300x145.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/COMFY-768x372.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/COMFY-18x9.webp 18w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mais uma marca revitalizada pelos japoneses. Originalmente uma marca americana que fabricava equipamento para atividades ao ar livre, estava em decl\u00ednio gradual quando foi trazida para o Jap\u00e3o por Makoto Okuya. Tornou-se numa marca de outdoor de estilo japon\u00eas com uma abordagem focada no estilo de vida, adequada tanto para ir para o trabalho como para acampar. Se quiser algo mais \"hardcore\", pode tamb\u00e9m considerar a sua linha de gama alta, a COEXIST.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/COMFY2-1024x768.webp\" alt=\"roupa produzida pela COMFY\" class=\"wp-image-29718\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/COMFY2-1024x768.webp 1024w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/COMFY2-300x225.webp 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/COMFY2-768x576.webp 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/COMFY2-16x12.webp 16w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/COMFY2.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">11. Yamatomichi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A marca foi fundada em 2011 por Akira Natsume e Yumiko Natsume, um casal que iniciou o neg\u00f3cio em conjunto devido ao seu amor pelo montanhismo!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"643\" height=\"627\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Yamatomichi.jpg\" alt=\"\" class=\"wp-image-29720\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Yamatomichi.jpg 643w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Yamatomichi-300x293.jpg 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Yamatomichi-12x12.jpg 12w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para al\u00e9m do seu foco na funcionalidade, os produtos da Yamatomichi tamb\u00e9m ostentam uma est\u00e9tica minimalista e elegante, tornando-os numa caracter\u00edstica atraente da marca. Cada artigo inspira-se nas experi\u00eancias di\u00e1rias de montanhismo dos fundadores, combinando praticidade com alto desempenho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta marca insiste na produ\u00e7\u00e3o na Prefeitura de Akita, Jap\u00e3o, e todos os produtos s\u00e3o feitos \u00e0 m\u00e3o. A oferta limitada leva frequentemente a que os tamanhos populares fiquem esgotados, o que tornou esta uma marca muito procurada entre os entusiastas de atividades ao ar livre!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O design geral da loja Mountain Road em Quioto apresenta um estilo natural e de montanha. Como os fundadores adoram montanhismo, toda a loja foi concebida em torno das prefer\u00eancias dos entusiastas de atividades ao ar livre, criando um espa\u00e7o semelhante a um armaz\u00e9m para explora\u00e7\u00e3o. Por outro lado, pretendem tamb\u00e9m promover o seu conceito preferido de \u201ccaminhada leve\u201d atrav\u00e9s da exposi\u00e7\u00e3o, permitindo aos consumidores vivenciar o conceito de caminhadas ao ar livre leves de forma mais intuitiva.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Yamatomichi2-1024x708.jpg\" alt=\"\" class=\"wp-image-29721\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Yamatomichi2-1024x708.jpg 1024w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Yamatomichi2-300x208.jpg 300w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Yamatomichi2-768x531.jpg 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Yamatomichi2-18x12.jpg 18w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/Yamatomichi2.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">12. F \/ CE<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fundada no Jap\u00e3o em 2010, a F\/CE operava inicialmente sob o nome de marca \u201cFicouture\u201d, uma combina\u00e7\u00e3o de \u201cFiction\u201d e \u201cHaute Couture\u201d. \u00c9 uma marca urbana e de outdoor em r\u00e1pido crescimento no Jap\u00e3o, focada em vestu\u00e1rio de estilo de montanha de alta qualidade e funcional.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"901\" height=\"1024\" src=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/FCE-901x1024.jpg\" alt=\"\" class=\"wp-image-29722\" srcset=\"https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/FCE-901x1024.jpg 901w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/FCE-264x300.jpg 264w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/FCE-768x873.jpg 768w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/FCE-11x12.jpg 11w, https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/FCE.jpg 1080w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vale a pena mencionar que o fundador da marca, Toshifumi Yamane, \u00e9 o baixista da muito famosa banda japonesa de math rock, \u201cTOE\u201d, e a sua inspira\u00e7\u00e3o para o design adv\u00e9m frequentemente das suas experi\u00eancias de viagem. Cada produto \u00e9 meticulosamente trabalhado ap\u00f3s ele o ter experimentado pessoalmente, usado e testado em v\u00e1rios ambientes!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, de qual gostas?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Por que mais e mais jovens est\u00e3o adotando o estilo de vestimentas yama? A \u201cs\u00e9rie montanhosa\u201d est\u00e1 cada vez mais em demanda\u2026<\/p>","protected":false},"author":5,"featured_media":29723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[190],"tags":[],"hf_cat_post":[],"class_list":["post-29694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends"],"acf":[],"taxonomy_info":{"category":[{"value":190,"label":"Industry Trends"}]},"featured_image_src_large":["https:\/\/www.aungcrown.com\/wp-content\/uploads\/2026\/07\/yama-style55-1024x683.jpg",1024,683,true],"author_info":{"display_name":"Leo","author_link":"https:\/\/www.aungcrown.com\/pt\/author\/rayherb\/"},"comment_info":0,"category_info":[{"term_id":190,"name":"Industry Trends","slug":"industry-trends","term_group":0,"term_taxonomy_id":190,"taxonomy":"category","description":"","parent":0,"count":38,"filter":"raw","term_order":"0","cat_ID":190,"category_count":38,"category_description":"","cat_name":"Industry Trends","category_nicename":"industry-trends","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.aungcrown.com\/pt\/wp-json\/wp\/v2\/posts\/29694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aungcrown.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aungcrown.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aungcrown.com\/pt\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aungcrown.com\/pt\/wp-json\/wp\/v2\/comments?post=29694"}],"version-history":[{"count":0,"href":"https:\/\/www.aungcrown.com\/pt\/wp-json\/wp\/v2\/posts\/29694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aungcrown.com\/pt\/wp-json\/wp\/v2\/media\/29723"}],"wp:attachment":[{"href":"https:\/\/www.aungcrown.com\/pt\/wp-json\/wp\/v2\/media?parent=29694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aungcrown.com\/pt\/wp-json\/wp\/v2\/categories?post=29694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aungcrown.com\/pt\/wp-json\/wp\/v2\/tags?post=29694"},{"taxonomy":"hf_cat_post","embeddable":true,"href":"https:\/\/www.aungcrown.com\/pt\/wp-json\/wp\/v2\/hf_cat_post?post=29694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}