It seems that people who dress in Filson are not to be trifled.

Here we – Aung Crown, a professional custom hat & clothing manufacturer founded in 1998 will introduce Filson – an iconic American brand for all.

In 2024, many cargo or outdoor brands made their comeback with people’s attention to practice and durability, such as Barbour, Carhartt, etc. It also includes ignored gems – Filson, an American workwear outdoor brand that has hundreds of years of history.

In fact, the past few years were the golden period for Filson to spread its brand. The broadcast of Yellowstone(American TV Series 2018-2024) has brought people’s attention to “Western Styling”. Filson showed up on the TV series the most, which was discussed more by people with the popularity of the TV Series.

Actually, Filson has Specially developed the Yellowstone collection, including outfits, hats, boots, gloves, other accessories, and outdoor tools like hunting knives in the same style as the TV Series. But that’s all. Filson hasn’t started launching joint models, which are popular among most people. But returning to the brand itself after the lively up hot.

Maybe some people think that Filson missed the chance to make its strong comeback. However, Filson looks like a stubborn middle-aged man, therefore, making its strong comeback or not isn’t as important as before for this slick and old brand.

Filson or RRL, Which Is Wilder?

When talking about American Western culture, people easily think about RRL and Filson, but the brand values and history of both brands are totally different.

RRL is the brand that Ralph Laure achieved its pastoral dream and launched a high-end line for the venture of the inner aesthetic of Western culture. It could be said that RRL is born with a golden spoon. However, Filson has been intimately close to outdoor workers and their lives for hundreds of years, which are practical and survival outdoor workers.

Prospectors from the 19th century to bay builders and lumberjacks in the northern western Pacific Ocean in the 20th century. Filson has relied on providing outfits, boots, blankets, sleep bags, anticold, waterproof, durable outdoor gear for these groups to expand its brand and has established its core value – practice priority for hundreds of years.

Until nowadays, the consumption groups for Filson haven’t changed so much, and the consumption groups are still in remote areas, mainly from those who face bad environments, such as cowboys, farmers, hunters, sailors, workers, or explorers. Those people are totally different from those who wear RRL. It’s also proved that Filson’s value is deep in people’s minds.

Therefore, no matter the brand value or outer appearance, Filson is much wilder than RRL. Even making a strong contrast with the hot sports outdoor brands now. The design of Filson follows the basic, durable, and wear-resistance practice. There is almost no design sense, but it’s full of bold and heroic style. Considering the demand and safety for outdoor work, more practical, better guidance, and more affordable outfits can help workers adjust to bad environments. This is the initial aim of Filson and the ending purpose of Filson. From this point, the design sense of outfits becomes secondary and can be abandoned at some points. Due to this stubbornness, Filson still keeps its pure American wild sense.

Filson Products & Its Value

Filson Cruiser Jacket

While helping people cater to natural environments, Filson has created many popular single items, Cruiser Jacker is the representative outfit, concentrating the development and core value of Filson. Since Filson first created Cruiser Jacker in 1914, it has undergone several iterations, still retaining that rare ruggedness that comes with nature. The complex pocket structure is the obvious design of Cruiser Jacker, and the pocket of the classic OG style can reach 9 pockets, 4 flip pockets, 1 left pocket, 2 hand-warm pockets, 1 dual-entry rear map pocket, and 1 inner pocket to store small practical tools. All these pockets are displaying pragmatism.

In terms of fabrics, Filson has created the Cruiser Jacket in Mackinaw wool, which is mainly anti-cold, and Tin Cloth, which is mainly “waterproof”.The waxed Cruiser Jacket is also designed to be shorter than the wool version.

In the 1950s, Cruiser Jacket made from Mackinaw wool had become the standard uniform of the U.S. Forest Service. After that, black-red buffalo grids entered the vintage fashion and became popular with high quality and craftsmanship.

Filson Bags

Besides clothing, Filson bags have earned a reputation due to their great quality and craftsmanship. The relatively representative bag is the Rugged Twill that Filson first launched in 1991. Filson cooperated with Millerain, the UK factory to invent more wear-resistant fabric and the special twill woven way makes the fabric higher flexible than the same canvas. At the same time, adding wax to make the fabric have a better waterproof function, For the outer appearance design, Rugged Twill has gone on the style of Filson.

Up to now, these bags are still the most popular single items of Filson products. These bags are not related to fashion and trend but still embody the spirit of the ultimate in things, and provide durable accessories for people.

Filson Sweaters and Hoodies

Of course, if you’re an ordinary people who don’t have a strong demand for guidance and still want to try Filson, then you can try Filson sweaters and hoodies because they are much easier to handle and integrate into daily life. Compared to other brands, Filson sweaters and hoodies are better in fabrics and craftsmanship.

Filson – Advance with Time

Filson is the first brand that entered the Japanese market without changing so much. In the past, no matter whether work wear or outdoor fields, apparel, or boots brands changed their contours and fabrics to make their products loose and easy to dress in according to Japanese lifestyle, aesthetics, and culture, including L.L.Bean, Danner, Red Wing, etc. However, there is no difference between Filson in Japan and Filson in the United States, still keeping its original state.

With the change of demands, people have different demands for outdoor gear, like light in weight, and cozy in comfort. Although Filson is stubborn, it’s still advanced with time.

Filson Swiftwater Rain Jacket

In recent years, Filson has launched some modern products, such as Swiftwater Rain Jacket. Although Filson positioned it as a rain jacket, it’s essentially the same as rain jackets from other brands. Adopted more modern sewing and pressing techniques, even though it’s not adopted GORE-TEX fabric, Swiftwater Rain Jacket has added waterproof film to enhance its waterproof effect. The outer layer of the Swiftwater Rain Jacket is made from 3oz tear-resistant nylon, which can meet the demand for outdoor activities.

Filson Down Jackets

Ranger warm jackets and down series are more advanced products in Filson after advancing functions and craftsmanship. But even so, these modern items, are still full of Filson style. After all, Filson does not consider fashionable elements at all and more focus on practice, function, and wear resistance. Maybe the only fashionable point for Filson is to add bright colors and printing patterns to their products.

Filson – Women’s Collection

On the other hand, the launching of the women’s collection is also proof to show it advanced with time. In the past 2024, Filson released the complete women’s collection in its history. In the past 127 years of Filson’s history, it didn’t delineate the complete women’s collection. However, there is no gender limit in the guidance of instinctive survival. Although Filson didn’t bring heart-warming choices for females, Filson has earned female favorites with its reliable, professional gear.

After launching the women’s collection, Filson is based on its core value and combined with women’s elegance to provide more adventured and personalized choices for them.

The Filson women’s collection has referred to its past bequests to create products for women with the wisdom of catering to bad environments, which display females with a more modern design style. To go on with its core value of premium craftsmanship and quality, particularly for fabrics, Filson adheres to its commitment to practice and durability, and the whole tailoring contour is much closer to female curves.

Just like the American TV Series Yellowstone, females are not to be trifled with, and the Filson women’s collection makes people see the different charms, balancing style and function, which overload the trend.

For many old brands, with the change of time, no matter whether going up to classic and keeping the core value or positively changing over time, it’s never easy to make a change. There are few references for each other. The answer from Filson is to create durable and quality products and try to make “durability” come back again.