Introdução

As new fashion trends are sweeping the globe, China’s design power is emerging. Many Chinese designer brands, with their unique creativity, innovative designs, and exquisite production, have not only garnered global attention but are also becoming a driving force in the evolution of Chinese fashion consumption. As a professional and experienced fashion manufacturer, Aung Crown will recommend some popular designer brands from China.

This list uses brand influence and commercialization capabilities as two core criteria, including 7 main indicators and 12 secondary indicators such as brand basic capabilities, brand development capabilities, and brand market performance.

1, shushutong

Rebellious and strong “sweet cool girl”

Brand founder/manager: Lei Liushu, Jiang Yutong

Year of Founding: 2015

Comments: In October 2024, it ranked No. 1 in the number of views on Xiaohongshu, with a fan base of 556,000; it cooperates with Peacebird and Youmu, and has cross-border cooperation with Estee Lauder; it has more than 70 self-operated cooperative stores at home and abroad, and has performed well in the market.

2, uma wang

The perfect fusion of oriental Zen and modern aesthetics

Brand founder/manager: Uma Wang

Year of establishment: 2003

Comments:

The designer has participated in major international fashion weeks and has a strong international influence;
She designed costumes for Jiang Wen’s film “Hidden Man” and won the “13th Asian Film Award” in 2018;
She was named “a new generation designer worth paying attention to” by the Italian version of VOGUE, and was listed as one of the most influential people in Chinese history by BOF.

3, lost in echo

The flower of freedom breaking through the ground

Brand founder/manager: Shirley Yu

Year of Founding: 2018

Comment: The designer was once the marketing director of a top fashion visual creative consulting company, and has worked closely with first-tier groups such as Chanel and Jimmy Choo; the first store on the Anfu route in Shanghai opened on September 22.

4, comme moi

Independent as me, beautiful as her

Brand founder/manager: Lv Yan

Year of Founding: 2013

Comments: The designer herself was the runner-up of the 2000 World Supermodel Contest, the 2016 ELLE Chinese Designer of the Year, and has 6 million fans; she has collaborated with Swiss luxury watch brand IWC; her 10th anniversary fashion show received a warm response, with veteran Chinese models making a collective appearance; she has 24 self-operated offline stores, and the number of stores continues to increase.

5, annakiki

A new fashion order with a futuristic feel

Brand founder/manager: Anna Yang

Year of Founding: 2012

Comments: The designer collaborates with AI and cross-border cooperation with Huawei, Disney, Amazon and others; has released works at Milan Fashion Week for 13 consecutive years, and his works have been featured in international mainstream fashion media such as VOGUE RUNWAY and WWD; and has entered world-renowned retail channels such as LuisaViaRoma, La Rinascente, and IT.

6, short sentence

Comfortable and approachable, the diversity of short sentences girls

Brand founder/manager: Guan Lin

Year of Founding: 2015

Comments: The designer won the national runner-up of the 2021 CCTV Creative Starry Sky Fashion Design Master; more than 100 self-operated cooperative stores, and the first southwest store on June 21 was located in Taikoo Li, Chengdu; the Most Commercial Potential Award at the 2018 Shanghai Fashion Week; and jointly cooperated with Extra One.

7, Fengchenwang

Breaking boundaries, rebellion and balance

Brand founder/manager: Wang Fengchen

Year of Founding: 2015

Comments: The designer was nominated for the 2016 LVMH Designer Award; collaborated with Nike, Converse, UGG, Crocs and others; collaborated with Estée Lauder; cooperated with the Beijing Winter Olympics; started a flash mob event in Shanghai Zhang Garden on October 9th; and cooperated with Nike to establish a display space at Ampere House on the Bund.

8, chen peng

The style healer of “average fashionism”

Brand founder/manager: Chen Peng

Year of Founding: 2015

Comment: The designer is a Forbes under 30 entrepreneur in 2017, won the title of Asia’s Top Ten Designers in 2020, the champion of the 2021 YU PRIZE Creative Grand Prix Global Finals, selected for the LVMH PRIZE Global Semi-finals in 2022, and the chief costume designer of the opening ceremony of the Beijing Tokyo Olympics, among many other awards;established cooperative relationships with more than 100 boutiques, shopping malls, and e-commerce platforms in 17 countries around the world during New York Fashion Week, Paris Fashion Week, and MM6, Moncler, and collaborated with AI digital studio FAR-OFF STUDIO on the 2023 digital clothing capsule.

9, Staffonly

Taking a different approach, the Fashion Institute

Brand founder/manager: Une Yea, Shimo Zhou

Year of Founding: 2015

Comments: The designer previously worked for Alexander McQueen. In 2015, he was selected by Italian VOGUE as one of the “VOGUE TALENTS” and has collaborated with PUMA, League of Legends, JUICY COUTURE, ONITSUKA TIGER, Remy Martin, Casetify, etc.; he also collaborated with Qiao Asia on an art exhibition at the Chengdu Youth Culture Experimental Field.

10, haizhen wang

Modern and classic, enduring charm

Brand founder: Wang Haizhen

Year of Founding: 2011

Comments: The designer won the 2012 British Fashion Fringe Award and was inducted into the 2013 British Fashion and Entertainment Hall of Fame.

He was praised by Christopher Bailey as “a truly well-rounded talent – he almost has the talent required by the industry.” He has collaborated with Li Ning to enter more than 60 domestic buyer collection stores, and participated in the 2024 Spring/Summer London Fashion Week and the Shanghai Fashion Week Xintiandi show.