Guide succinct des marques de vêtements les plus populaires en Australie
Published On: juin 22, 2025 By: ray herb

Intro
Australia is not only a popular tourist destination in the world, but also an important economic, cultural and educational center in the southern hemisphere. It is also an important gathering place for fashion consumption and design industries in the world. It has world-renowned top consumer brands and many cutting-edge fashion and apparel brands. Today, as an experienced and professional clothing manufacturer, Aung Crown will mainly introduce some clothing brands that are popular in Australia and their own characteristics.
Zimmermann

Australian brand Zimmermann was co-founded by Sydney sisters Nicky Zimmermann and Simone Zimmermann. Zimmermann mainly focuses on exquisite and gorgeous dresses. The designer is particularly good at combining elegant prints with smart fabrics, which can enhance the temperament of the whole person.
Site Internet officiel :https://www.zimmermann.com
Bardot
Bardot is an Australian brand founded in 1996. Although it is not an independent designer brand, it has all the popular elements. It has everything, whether it is the new styles on the catwalk or the new styles of the season by independent designers.

In addition, it also integrates the young, free and simple style of Australian designers, which is always refreshing and has almost no fixed styles for sale. It keeps up with the fashion trends and its amazing designs always bring surprises to people. Now it has become a highly sought-after emerging force on the fashion stage in the United States and Europe.
Site web officiel :https://www.bardot.com
Thurley
Thurley is a famous Australian high-end ready-to-wear brand, which has now opened stores in Europe and the United States. Thurley clothing is mainly retro, with broad round shoulders, tight waists and round wide hips, emphasizing feminine curves and British style.

In 2008, it won the designer nomination award of the famous LMFF of the International Wool Bureau, and the brand has great room for value-added. Thurley is particularly good at evening wear, and embroidered dresses and elegant evening gowns are also styles that cannot be missed.
Cameo
Cameo is a popular brand in Australia. The designer loves street style. By adopting feminine style, bold details and unique silhouettes, Cameo creates a unique fashion series by integrating street style with clothing themes.

Cameo has made a name for itself with 3D embossed prints and silhouettes, bringing a new trend to the fashion industry. The fabrics are highly shaping but very soft, allowing us to see a variety of silhouettes.
Site web officiel :https://www.cameo.com
Alex Perry
Alex Perry is a famous Australian fashion brand. In 1992, Perry founded his first studio and used his own name as a trademark. He is good at designing women’s clothing, especially dresses.

Alex Perry is the most charming designer in Australia. He is sought after for his gorgeous red carpet dresses and evening gowns. He has been in this industry for 15 years. He knows how to make women look charming. He can be said to be synonymous with luxury, prestige and quality.
Site web officiel :https://www.alexperry.com.au
SABA

SABA is an old Australian clothing brand, founded in 1965. It mainly produces professional clothing, such as suits, shirts, A-line skirts, etc. Now the style has been diversified and is no longer limited to professional clothing. The price is more affordable.
Site web officiel : https://www.saba.com.au
Bec & Bridge

Bec&Bridge was founded by designers Becky Cooper and Bridget Yorston, and is mainly aimed at young women. The success of Bec&Bridge lies in its ability to adapt to the times, not to pursue the most niche Antwerp style, not to pursue high-end customization that costs tens of thousands of dollars, and to stick to the civilian route.
Offcial Website:https://www.becandbridge.com
Ksubi
Ksubi is a denim & street style fashion brand with great growth potential in Australia. It is also a world-renowned casual brand with fresh and artistic designs for the general public. It has been photographed by countless celebrities on the street.

Its jeans and sunglasses are the most famous. Ksubi has a strong appeal and its fans are all superstars, from Madonna, Victoria Beckham to Lindsay Lohan, Orlando Bloom, Paris Hilton and so on.
Site web officiel :https://ksubi.com
Vanishing Elephant
An Australian new fashion brand, it has successfully entered the markets of the United States, Canada, Japan and other countries in just a few years since its establishment in 2008. Vanishing Elephant is good at starting with details.

Its designs are fashionable, bold and gentlemanly. It can apply unique fashion elements to each item. Contrasting colors and large-area patterns are its main features.
MINKPINK
MINKPINK is one of the most representative high street women’s clothing brands in Australia. Inspired by current trends, street fashion and retro clothing, it has designed many interesting, fashionable and independent-style women’s clothing and swimsuits.

Currently, MINKPINK has developed to many countries and regions such as the United States, Europe, and Japan.
Offcial Website:https://www.minkpink.com
Bassike
Bassike is the representative of Australian minimalism. It has simple design, loose cut, and can be worn with anything. It can be worn all the time. This kind of minimalism is not the cold minimalism of the Nordic countries, but a neutral romantic and uninhibited feeling, a bit cool and a bit handsome. It is also suitable for professional commuting.

Offcial Website:https://www.bassike.com
Modern Amusement

Modern Amusement is a men’s clothing brand with a little black crow as its logo. Because it is unique and chic, it is often used in designs, such as crow logos, large crow patterns, crow brooches, etc. A simple top with these elements can immediately make people’s eyes bright and at the same time be highly recognizable.
Roger David

Men’s fashion brand, many people are tired of the formal business suits, and privately like this kind of bright colors and bold designs of casual clothes. Although Roger David makes men’s clothing, small florals, large-area flowers, totems and smudges, these elements will also appear on his clothes.
Jac+Jack

Still following the minimalist route, Jac+Jack started out with cashmere knitwear many years ago and has gradually developed into a popular brand that is both relaxed and classic. The overall style is simple but fashionable. Its signature cashmere sweaters and cotton shirts are all made from the best natural fibers.
Country Road
Country Road was founded in 1974 and is a representative national brand of Australia. It is one of the three classic fashion brands in Australia, along with Marcs and Trent Nathan. It is a representative national brand of Australia and the most well-known clothing brand in Australia.

Its clothes are characterized by prominent fabrics, tailoring, and casual style. Moreover, they are not affected by fashion trends, and are durable and never get tired of.
Site web officiel :https://www.countryroad.com.au
Alice McCALL

Alice McCALL is a personal brand founded by designer Alice McCall in 2004. The brand focuses on leisure and holiday style items, and the design combines romantic girly colors, bohemian style and some uninhibited rock elements. Girls wearing Alice McCALL are lively, enthusiastic and full of personality.
Site web officiel :https://alicebyalicemccall.com
Ellery
If Alice McCALL is likened to a girl in love, then Ellery is an iceberg beauty. Australian fashion brand Ellery was founded by Kym Ellery, a designer who graduated from Central Saint Martins School of Design. Before establishing her own brand, Kym Ellery worked as a fashion editor for the Australian fashion magazine RUSSH.

Kym Ellery has always been hovering between sculptural sense and practicality. Exaggerated silhouettes and bell-shaped sleeves have become a major feature of the brand. Kym Ellery is also very strict about fabrics. Only excellent materials can perfectly outline the sense of lines she pursues in her mind.
Site web officiel : https://www.ellery.com
Maticevski

Maticevski was founded in 1999 and is a well-known brand among European and American celebrities and models. Popular supermodels Gigi Hadid and Kendall Jenner have both worn Maticevski’s clothes on the streets this year. Maticevski’s items have a strong sense of design, and each piece of clothing has its own unique personality.
Offcial Website: https://maticevski.com