Intro

French fashion design style is well known for blending glamour, finesse and sophistication, which favors quality over quantity.

While some might portray the French fashion industry as dominated by luxury brands, the rise of youth-focused brands and contemporary boutiques over the past few years has seen French menswear move from luxury to mass-market.

1.APC

Founded in 1987, APC (short for Atelier de Production et de Crèation) quickly made its mark in the industry with its modern design philosophy and streamlined urban menswear.

Designed for the urban, stylish individual, the Parisian label’s minimalist aesthetic has earned it worldwide acclaim as a label for simple, high-quality everyday items.

Site web officiel : https://www.apc.com

2.Louis Vuitton

Louis Vuitton can trace its heritage back over 150 years, making it one of the oldest fashion houses and current top sellers among luxury goods.

Since taking over as creative director in 2018, Virgil Abloh has almost singlehandedly transformed Louis Vuitton into an impactful brand, drawing the attention of streetwear enthusiasts with it new straps, luxury Leather goods, clothing, footwear, travel bags, suitcases and tailored suits etc. which have caused major buzz on social media.

Site web officiel : https://www.louisvuitton.com

3.The Kooples

Founded in 2008, Koop is pronounced similarly to the English word “Couple”, and their advertisements always feature posters of couples.

Marketing aside, the brand’s understanding of vintage style and modern simplicity has ensured its longevity, producing rock-inspired pieces for the contemporary generation.

Try their well-tailored suits, skinny black denim and edgy leather jackets.

Offical Website:https://www.thekooples.com

4.Sandro

As the product of husband-and-wife duo Didlier and Evelyne Chétrite, Sandro quickly became a cult favourite thanks to its streamlined shapes, eye-catching prints and quality fabrics.

Its menswear collections still adhere to these principles today, with beautifully modern offerings in timeless neutral tones and eye-catching patterns.

Site web officiel : https://eu.sandro-paris.com/

5.Ami

Ami’s founder Alexandre Mattiussi worked at Dior and Marc Jacobs before going solo, bringing his undeniable skills and attention to detail to his brand.

Leisure sportswear is the logo of this brand, along with Mattiussi’s own red fisherman hat, which has been the brand’s flagship item season after season.

Site web officiel :https://www.amiparis.com

6.Dior

Like LV, DIOR is also enjoying its own renaissance under the guidance of Kim Jones. Not everyone can afford it here, even a baseball cap costs 720 pounds.

The brand is capitalizing on the streetwear craze, moving firmly away from the trends it pioneered in menswear 30 years ago, experimenting with prints, distinctive wrap suits and big logo sneakers.

Site web officiel :https://www.dior.com

7.Vetra

Established by Edouard Beerens in Paris in 1927, Vetra first produced aprons and overalls before moving its operations to Lambersart in 1951 where its facilities expanded further.

Vetra has designed an iconic workwear jacket, known for its extreme durability and practicality. The jacket comes equipped with two large hip pockets as well as one chest pocket to provide enough storage space for tools, phones, wallets etc.

Nowadays, Vetra produces workwear jackets in various fabrics and colors – such as classic French navy blue, mole leather, corduroy, brushed cotton, etc. There are also other classic workwear, including practical vests and pants.

Vetra is well known for producing durable yet functional clothing such as work jackets made of moleskin, denim, wool or classic design.

Site web officiel :https://www.vetra.fr

8.Maison Kitsuné

Who would have thought that this hip young brand started out as a record label before going hip?

Offering fun and funky pieces infused with a hefty dose of Parisian cool, the Kitsuné fashion house continues to shine on the global fashion scene with its focus on traditional production standards and its neo-ecological attitude.

Site web officiel :https://maisonkitsune.com

9.Façonnable

Façonnable was established in 1950 in Nice, France and was originally a high-end clothing brand tailored for celebrities, serving those who step onto the red carpet of the Cannes Film Festival.

Nowadays, it has become well known for its high-end men’s fashion, focusing on ready to wear clothing and is renowned worldwide for producing casual vacation items and classic French casual clothing with its professional cutting techniques.

Site web officiel :https://www.faconnable.com

10.Saint Laurent

Looking for rock-inspired outfits? Look no further than Saint Laurent.

Founded in 1961 in Paris, it is famous for its high-end fashion, accessories, and footwear.

Skinny jeans, a plaid or wild print shirt and a leather motorcycle jacket. Yes, they’ll cost a fortune, but they won’t go out of style anytime soon.

11.Hartford

Founded in 1979, the Parisian label takes inspiration from the United States, fusing the country’s sporting heritage with simple European elegance.

As a result, Hartford offers a range of modest casual wear — calling itself “alternative classics” — perfect for the active gentleman who still wants to look stylish.

Site web officiel :https://hartford.fr

12.Vilebrequin

Getting noticed by the pool, beach or bar is a specialty of Vilebrequin, whose original designs were inspired by 1970s surfers.

Today, the luxury brand continues to produce high-quality, quick-drying swim trunks in a variety of vivid prints, including turtles, sailboats, and everything in between.

Site web officiel :https://www.vilebrequin.com

13.Arpenteur

Arpenteur is probably the ultimate French brand, their clothes are known for their great value and design details.

Basically, if you’re looking for a new brand, this should be your first choice. Everything is made in France, including the embroidered hats, Cuban collar shirts, and shorts. Combine them and you’ll be the best-dressed man in Brittany.

Site web officiel :https://www.arpenteur.fr

14.General Office

Relatively new, Officine Generale, founded in 2012, combines smart tailoring with classic workwear for a strongly masculine look.

Military style also plays a big role, mainly reflected in the use of khaki, beige and grey tones in its designs. If you don’t like anything “flashy or gaudy”, this brand is for you.

15.Cifonelli

When it comes to French local brands with a great reputation, Cifonelli is undoubtedly the representative.

Cifonelli comes from Italy (founded in Rome in 1880) and flourished in Paris (from 1926 to present). As the most important tailor for French politicians, it occupies an important position in the European industry.

Cifonelli was founded in Rome in 1880. His son Arturo was sent to England to learn tailoring. The suits made by Arturo became the representative style of Cifonelli today. Arturo moved the brand to France in 1926. The third generation Adriano Cifonelli gradually expanded the brand from the elite circle of French dignitaries and politicians, and became the custom suit service provider of Hermes from 1992 to 2007.

Cifonelli is now run by the fourth generation of the family, Loreno (Adriano’s son) and Massimo (Lorenzo’s cousin), and has become the top 1 suit brand in France (when it comes to French suit brands, it mainly refers to Cifonelli)

After the fourth generation took over in 2007, ready-to-wear and made to measure were added.

Site web officiel :https://cifonelli.com

16.Camps de Luca

Camps de Luca is less well-known than Cifonelli, since there are few media reports and photos of clothes on the Internet.

Founded by Joseph Camps and Mario de Luca in 1969, the second generation Marc de Luca started to run the store in 1982, and the current third generation is Charles de Luca and Julien de Luca. Mario studied suit making technology in Rome and Milan, and then opened the first store in France. Only custom services are provided.

Site web officiel :https://campsdeluca.com

Conseils sur la chaleur :

Luxury brands: LV and Dior are suitable for users who pursue status symbols;
Customization and craftsmanship: Cifonelli, Camps de Luca are suitable for consumers who pay attention to details and quality;
Young trends: such as The Kooples and A.P.C. are suitable for daily dressing and personalized needs.