1.Topshop

When talking about British high street brands, how can we not mention TOPSHOP! Even our airport catwalk queen Yang Mi has made their denim jackets popular. There are many celebrities who love to wear Topshop like Yang Mi: Taylor Swift, who earns hundreds of millions a year, is famous for her preference for affordable high street brands like Topshop; American Upper East Side socialite Olivia Palermo also wears a fashionable 200-yuan denim shirt with a pencil skirt to win praise; British Princess Kate will cause global out-of-stock as long as she appears in a dress worth a few hundred pounds…

Fashion has nothing to do with wealth or cheapness, but it is about beauty and style.

The prices are affordable, new products are launched very quickly, the workmanship of the clothes is just right, and the product line covers everything from clothes, shoes, accessories, and cosmetics. No wonder there are many Topshop supporters even in China. It also has a special men’s clothing line with an easy-to-remember name, Topman!

In addition, Topshop has student discounts , which can be combined with discounts in other stores.

Official website: https://www.topshop.com

2.Primark

Primark is very conspicuous in almost all major cities in the UK. It has a big logo and is usually located in the center of the city center. Primark’s clothes are incredibly affordable, and even cheaper once they are discounted. A T-shirt that costs a few pounds is simply too casual. A sweater costs about ten pounds, and a coat costs only twenty or thirty pounds. Low prices are actually accompanied by relatively low quality. Students who have high requirements for clothing quality are not recommended to buy clothes here.

But in addition to daily necessities, there are also some daily necessities , such as towels, pajamas, slippers, quilts and pillows, which are still quite cost-effective to buy in Primark.

Official website: https://www.primark.com/en/

3.River Island

It is said that River Island is the second largest clothing retailer in the UK after Topshop. River Island is positioned for men and women aged 18-35, with bold, wild, trendy and avant-garde design styles. The prices are reasonable and it is deeply loved by British trendy men and women.

It also often collaborates with celebrities~

4.ASOS

ASOS is a little different from other high street brands because it is an online retailer, has no physical stores , and is headquartered in London.

ASOS is the abbreviation of “As Seen On Screen”, which means that what you buy is the same as what you see online.

In addition to ASOS’ own brand clothes, they also sell sports brands and fashion brands such as Self Portrait, Nike, Champion, Love Moschino , etc. This comprehensive one-stop online shopping experience is very convenient. The best thing about them is that they often have half-price or 70% off discount seasons, and free shipping for purchases over 20 pounds!

Official website: https://www.asos.com

5.Superdry

Anyone who sees this brand for the first time may think it is a Japanese sports brand, but it is actually an authentic British brand!

A British men’s and women’s fashion sports and leisure brand founded in 1985. The designer of Ultra Dry is very fond of Japanese culture , which can be seen from its store decoration, clothing design and brand logo.

Superdry’s clothing designs are both practical and fashionable, well-made, reasonably priced, and made of comfortable, windproof, waterproof, durable, washable, and warm. It has almost become the first choice for young people in the UK when adding clothes during the season change. It is loved by celebrities such as Beckham.

Official website: https://www.superdry.com

6.Jack Wills

Founded in 1999, Jack Wills is a typical college style with a strong British historical and cultural atmosphere. It is deeply loved by British high school and college students. From design to material selection, everything comes from the UK. It is a combination of individuality and student temperament. It highlights the youthfulness, purity, sweetness and sunshine of college men and women.

Jack Wills’ polo shirts and jeans were Prince William’s favorite during his college years . They also have formal wear for young students. The prices are a bit high but worth it!

Official website: https://www.jackwills.com

7.Reiss

Princess Kate can definitely be regarded as the spokesperson for British clothing brands . Not to mention those big brands, the one that best reflects the princess’s fashion leadership is Reiss.

The popularity of Reiss is absolutely inseparable from the princess’s love for it. Kate wore a Reiss dress when she got engaged, and she has frequently worn Reiss to attend various events since then, making the simple and retro Reiss gain worldwide attention.

Among high street brands, Reiss is relatively expensive. Friends who like simple and stylish products can pay more attention to it.

Official website: https://www.reiss.com

8.Whistles

Whistles’ design philosophy: simple, stylish and casual clothing.

Whistles CEO Jane Shepherdson, formerly the brand director of Top Shop, said: “Whistles represents fashion, not just a passing fad, so we never blindly pursue current trends.”

It is also one of Princess Kate’s favorite brands.

Whistles will also launch limited edition high-end designs made of leather, cashmere, wool and silk.

Official website: https://www.whistles.com

9.Jigsaw

Jigsaw is also a high street luxury brand in the UK.

Inspired by British leisure life, the main style is dignified and elegant, while men’s clothing is mature, steady and down-to-earth, not exaggerated and has a sense of professionalism. Relatively speaking, the price is higher.

Official website: https://www.jigsaw-online.com

10.Ted Baker

Ted Baker, a popular British luxury brand , is a typical British style with excellent design and materials. It pays attention to details and retains a unique British humor while being meticulous, winning the hearts of many fans.

For example, a typical Ted Baker men’s suit looks like a well-tailored ordinary suit, but the lining has a very design ink-painted pattern; the brand also provides customers with free dry cleaning services , which is rare today.

Official website: https://www.tedbaker.com/uk/

11.All Saints

All Saints is known as the affordable version of Vivienne Westwood, so it also has a decadent, nostalgic and gorgeous punk style like the Queen Mother.

The workmanship and materials are good, but the price is not cheap. With its excellent aging effect and uninhibited brand style, the brand has quickly become a new and eye-catching fashion brand in the British market.

And his leather jackets have gradually become a must-have item for trendy and cool girls.

Official website: https://www.allsaints.com

12.FCUK

There must be many people who involuntarily mispronounced this trademark when they saw it for the first time (don’t you know what it is pronounced as?), but in fact, this is the abbreviation of French Connection UK, which focuses on British Urban Fashion and has a bit of a hippie feel.

Moreover, among high street brands, FCUK’s prices are really not cheap. It takes a mid-range route, and the design and quality of the clothes are impeccable.

Official website: https://www.frenchconnection.com

13.Aquascutum

When it comes to waterproof fabrics, the first thing that comes to mind is probably Burberry’s trench coats. The world-famous waterproof wool was invented by Aquascutum, which applied the technology to the production of waterproof clothing. Aquascutum was founded in 1851 and is popular among royal families, aristocrats and fashion celebrities.

At the beginning of the 20th century, Aquascutum successfully invented a windproof and rainproof fabric that could withstand wind speeds and resistance of 100 kilometers per hour.

Famous people who love Aquascutum include members of the British royal family, Princess Anne, Prince Edward, former British Prime Minister Margaret Thatcher, as well as famous stars such as 007 star Sean Connery and The Beatles lead singer Paul McKenney. The brand also has a royal certification from the late Queen Mother.

Official website: https://www.aquascutum.com

14.Burberry

Everyone is familiar with this brand, and its checkered trench coats and scarves are also popular on the street. Burberry was first designed by founder Thomas Burberry for the military. Burberry has been awarded the Royal Insignia by Queen Elizabeth II and Prince Charles, Prince of Wales.

Burberry’s official website has 50% off twice a year, once during the summer sales and once during the Christmas sales. Students who like its products should take advantage of the discounts to stock up more~

Official website: https://uk.burberry.com

15.DAKS

In addition to Aquascutum and Burberry mentioned above, DAKS is another one of the three classic plaid brands in the UK. This brand, founded in 1894, is synonymous with nobility, elegance and fashion. It is favored by the British royal family and has three unsurpassed royal certifications.

In addition to the aristocratic taste that it has always upheld, DAKS’s clothing features excellent quality, well-fitting cuts, natural lines, and chic. Whether it is men’s or women’s clothing, it makes people feel comfortable and elegant. The price is relatively high.

Official website: https://daks.com