When people talk about Spanish fashion, the imposing presence of ZARA is always the first thing that comes to mind, which seems like a tireless trendsetter and brings trends from fashion shows to us. It’s astonishing, however, that the soul of Spanish fashion is really fast.

A few days ago, I read an article that is the key to opening another gateway to Iberian fashion, which is a totally different world here. There are Bimba Y Lola’s unrestained artistic strokes, Purificación García’s devotion to fabrics, Adolfo Domínguez’s timeless maxim that “simplicity is elegance”, the carfree sense of humor found in Camper’s footwear, and the rhythmic sounds of leather being hammered in Lottusse’s workshop – a tradition passed down through four generations.

As a content writer for Aung Crown, a custom manufacturer of hats and apparel since 1998, I’m deeply impressed by Spanish local fashion, with its fabrics, threads, and design drawings every day. These local Spanish brands represent all that we try to capture and achieve in our custom services, which reflects the final value of apparel together: it is not about chasing trends, but about aligning with our soul.

Today, I will share how we learn from these Spanish brands to create apparel that tells your brand story as a custom hat and apparel manufacturer.

Styling for Ourselves Rather Than Others

Start styling for ourselves rather than others, just like Spanish brands, back to comfort and quality.

I rarely buy outfits and accessories from ZARA because I focus more on quality and comfort, which is the inner sound for many mature consumers these days. I have undergone the period of paying for brandy logos, and was wrapped by the current trends of fast fashion. Nowadays, more and more people pursue the essential experience that apparel serves people, rather than people serving apparel. Here are some great Spanish brands that can prove this point.

• Purificación García: This brand, which started out making leather goods, was created in 1995 in Barcelona, Spain, and its logo is “PG”. This brand has insisted on quality and practice with low-key design, being picky about fabrics, and excellent tailoring. Therefore, no matter what its leather goods, accessories, or garments are, all of them are in great shape with quality and practice, which is the primary choice for Spanish mature women to show their taste and temperament.
• Massimo Dutti: This is a sister brand of ZARA, and chooses a totally different path to ZARA, in a texture path via slick, clean threads and high-end fabrics to create elegant order for commutes and everyday wear.
• Ecolf: Founded by Javier Goyeneche in Madrid, Spain, in 2009. This brand is sustainable fashion, making apparel from recyclable fabrics. Most apparel belongs to natural earth tones, with simple, cozy silhouettes, and doesn’t pursue ostentatious designs, which makes Ecolf favored by young people.

In the custom field, such a demand to return to its nature is our core work.

When you choose to customize a shirt, we won’t ask what trendy elements you want first. We will have you sit down to feel the different textures of different fabrics, such as Egyptian long-staple cotton as smooth as silk, or Xingjiang cotton with a more plain, tender feel. The most luxurious aspect of custom is that you can totally decide what to wear in what kind of quality, rather than the brand label itself. Here we are located at the world-level fabric sourcing market, Shenzhen, China. Therefore, we can source so many fabrics for you to choose from among the world’s leading fabric suppliers here. We can also treat each step during the whole custom process from fabrics, lining, sewing, stitching, buttons, and all details with 100% attentions.  

Capturing Your Unique Soul

It’s not only the logo, but also the artist’s signature that makes you.

Why are Spanish brands so charming? Because they are not stereotype all the ways, with their super distinguishing features. Examples include the following brands.

• Bimba y Lola: The scene behind the jaunty puppy is a bold and avant-garde design, full of artistic sense, which belongs to women who are unwilling to drift with the tide and are full of magical imaginations.
• Nice Things: This brand describes the romance of French country style in a gentle, fresh wonderland that seems full of flower and grass aromas
• Pedro del Hierro: It presents a classic power – refined, elegant, and tempered by the passage of time.

These brands accurately describe spiritual portraits of groups of people. This is the ultimate pursuit of customization.

Personality is not labeled by a T-shirt with a large-scale printed logo; the real personality is your shoulder proportion, your favorite sleeve length, color, and the unique height at which you like to roll your pants up.

When talking about customizing hats for you, we talk a lot. Whether you like retro-washed baseball caps more or free-spirited, uninhabited bucket hats more. The curve of the brim, stiff brims can modify face shapes, and soft brims can add temperament. What kinds of fabrics for hat straps do you choose? Classic ribbon or wild-textured leather?

While for customizing apparel, we are building your second skin, which is the battle robe when you attend important conferences by using stiff collars and deep navy blue to show your profession and authority. Customizing apparel is your accompaniment for casual weekends that need soft linen and a loose silhouette to release your leisure.

Customization turns a blurry idea into a real item. By communicating with designers from custom manufacturers, try on, and adjust, finally turning your idea into an artistic piece that belongs to you only, which seems like a three-dimensional signature that shows your taste, story, and life attitude. This is more distinctive than any trendy logos.

The Dialogue Between Heritage and Innovation

Like a craftsman, slow down to make something different.

There is a slowness from Spanish brands that is admirable. Lottusse was founded in 1877, and each pair of shoes undergoes more than 120 hand-made processes. Lupo Barcelona has manufactured handmade suitcases since the 20th century, and its Abanico (fan-shaped bags) is still the symbol of elegance. Loewe, moreover, boasts a legacy of leather goods spanning nearly two centuries.

All these brands remind us that fashion is a heritage and an art of dialogue with times. However, the sparkle of innovation is dimmed by the insistence on traditional craftsmanship and the breakthroughs in it. For example, Camper turns a casual life attitude of farmers into creative, incredibly comfortable shoes.

As a custom manufacturer of hats and apparel, we don’t have a 100-year history, but we share the same spirit of slowing down to craft great pieces. In this era of roaring machinery and supreme efficiency, custom itself is against slowing down, and refuses stereotypical pieces of assembly lines, choosing one-by-one communication, exquisite tailoring, and sewing.

• Our heritage is the ancient wisdom of tailor-made. The soft tape not only measures your bust and waist, but also your unique body line and habits. An experienced tailor can totally know your body line and habits via this data, which can leave enough space for key part movements, enabling you to swing with ease – even while wearing a suit.
• Our innovation is the response to your personal demand. When customizing a functional jacket like Ecoalf jackets, you can request a special hidden pocket on the interior to store your photography gear. Or while customizing baseball caps, you can choose to have mottos on the lining or tape that are special to you. We encourage you to bring all kinds of imagination to the table, because the most charming part of customization is that everything is possible.

We believe that each custom apparel delivery to you is not only merchandise, but it carries the sparkle from our dialogue when communicating. Moreover, it also bears the countless focused gazes and precise manipulations of prototype makers, tailors, and seamstresses – ultimately, it carries your new story that you are about to unfold.

In the End

Your closet should be an amazing exhibition of yours.

If there is a chance, you can go to Spain, hanging around small stores or boutiques on the street, slowing down, you will find there are so many surprises. What I want to say is that rather than finding surprise at broad, you can curate for yourself a profound exhibition centered on the “Self”. Your wardrobe serves as the ultimate gallery – and you are the masterpiece most worthy of being meticulously crafted and eternally cherished.

When you open your closet next time, facing various fast fashion pieces, ask yourself: do they really know you, and do all these pieces of apparel really make you cozy and confident? If the answer is not, let’s talk. Talking about your favorite fabrics and colors, and the reflections of some moment in life. Let’s learn from the souls of these excellent Spanish brands – admire for quality, respect for personality, and insist on craftsmanship – for you, starting from a single thread and a single button, we weave a garment imbued with warmth and soul – one that is truly, uniquely yours.

Because you deserve to have more than ZARA.