Top Clothing Brands in Japan

Published On: July 22, 2025    By: ray herb

Introduction

Speaking of the birthplace of fashion, fashion cities in Western countries such as Paris, Milan, New York and London have many world-famous fashion brands.

However, there are also many famous fashion brands in Japan.

In this issue, we will share with you our neighbors – popular Japanese fashion brands and Unlock the most popular ones!

1. Issey Miyake

Issey Miyake is a famous fashion brand all over the world. As an excellent fashion designer, Issey Miyake launched his eponymous label in 1970 and showed his first collection in New York in 1971.

He later launched the eponymous brand “ISSEY MIYAKE” and innovatively proposed the design concept of “a piece of cloth”, which combines Eastern philosophy, modern technology and architectural thinking. His products have a simple and structural beauty that is favored by many people.

Issey Miyake is known for combining art, nature and fashion with his impeccable taste for fabrics. He is one of the most influential designers in the world and has a futuristic view on how clothes are made. In addition to clothes, Issey Miyake is also known for his bags and perfumes.

Official Website:https://www.isseymiyake.com

2. Rei Kawakubo

Rei Kawakubo is a well-known high-end brand for women in Japan. Its founder, Rei Kawakubo has a unique and avant-garde design style that combines Eastern and Western concepts. She is known as an ” alternative designer ” in the fashion industry .

Her designs are just as the name suggests, independent and self-assertive – as long as I like it, there’s nothing wrong with it. She combines Japan’s elegant and quiet traditions, three-dimensional geometric patterns, asymmetrical overlapping innovative tailoring, neat lines and gloomy tones with creativity to present a very ideological aesthetic.

Brand Features:

The brand’s designs are often regarded as works of art, which are widely recognized and appreciated by the fashion and art circles, and have strong artistic and aesthetic value. And it has always been unaffected by external fashion trends, maintaining independence and individuality.

Business Concepts:

Diversified product lines
Experimental and innovative
Unique brand image
Limited and exclusive cooperation
Combination of online and offline

3. Snidel

Snidel is jointly recommended by many well-known Japanese fashion magazines as the “No. 1 popular brand for girls” . Snidel , a Japanese street fashion brand often seen in ViVi and Sweet magazines , has attracted a lot of attention since its debut in early 2005 , thanks to the recommendations of popular supermodels such as Fujii LENA , Saya, and Rika.

【BRAND CONCEPT】

The creative concept is the collision of “street style” and “formal sense”.

It combines street culture with high-end taste to embody a unique design style.

The pursuit of exquisite details and the creation of feminine tailoring.

A global brand for all women who love clothes.

【BRAND PROFILE】

The brand was founded on April 9, 2005.

At the same time, the first street store was opened in Omotesando, Tokyo.

Since its establishment, SNIDEL always standing at the forefront of fashion, becoming the trend indicator for fashionable women.

Inspired by foreign street fashion, The concept is “street × formal”.

In the tasteful clothes, there is every expression of individuality that attracts women’s hearts.

Obsessive attention to detail and luxurious tailoring.

In order to satisfy and please women’s contemporary consciousness,

Constantly spreading the message of street fashion.

July 11, 2018

2018 SNIDEL AutumnWinter Collection

Return to the origin and start anew

Pay tribute to SNIDEL’s favorite New York·TheFactory.

It is integrated with the sense of luxury that SNIDEL pursues.

It is not a simple copy of fashion style.

In the artistic minimalism and gorgeous aesthetics of the time

Incorporate the feminine and soft style that SNIDEL is best at.

Highlight metallic texture, velvet material and neon color

and natural-colored lace that embraces all elements.

Inspiring dresses, rock-chic separates with sophisticated details, and more.

A variety of street styles collide and reorganize with feminine styles.

Official Website:https://snidel.com

4. Yohji Yamamoto

Yohji Yamamoto, who is “50 years old and knows the destiny” , knows how to keep fashion fresh. Most of the clothes of Yohji Yamamoto brand are black, which follows the style of Japanese culture.

Yohji Yamamoto’s design style is primarily loose, asymmetrical and black; emphasizing wrapping the body and shaping of outline. His designs showcase both low-key mystery aesthetics as well as cultural fusion between East and West elements resulting in striking pieces like coats, asymmetrical skirts, loose pants and other clothing items that demonstrate Yohji’s unique understanding of tailoring tailoring and outline tailoring. His representative works such as loose coats, asymmetrical skirts and loose pants reflect his understanding of clothing tailoring and outline.

Official Website:https://theshopyohjiyamamoto.com

5. 23 Districts

23 Districts is a well-known fashion women’s clothing brand under the Japanese Onward Group. Its name is inspired by the 23 unique administrative districts in Tokyo.

This women’s clothing brand seems to have a romantic and elegant filter, and the overall style exudes a charming atmosphere everywhere.

It accurately positions its target customers as mature women, and its style design can be said to have brought “femininity” to the extreme. The brand is well aware of the persistent pursuit of beauty by mature women, and the designers are like a group of dreamers, ingeniously integrating countless fantastic ideas in their minds into the design.

Every piece of clothing and every design seems to be endowed with a soul, just like the bright moon surrounded by stars in the night sky, beautiful and unique, allowing the wearer to show off his or her elegance and charm.

Official Website: https://23ku-web.jp

6. BAPE

BAPE is a Japanese Harajuku fashion brand founded by Japanese designer Nigo in November 1993.

BAPE is a famous street fashion brand born in Harajuku, Japan. Its full name is “A Bathing Ape in Lukewarm Water”, which means “ape living a comfortable life”.

The full name of BAPE is A Bathing Apein Lukewater, which means an ape living in comfort, referring to young people in Tokyo who are content with the status quo and do not make progress. The brand logo was designed by Shinichiro Nakamura and was inspired by science fiction movies.

The brand features a combination of street, military, sports and other elements. Its design style is very street-oriented, often featuring hip-hop, crazy and colorful graffiti, bright camouflage, bold patterns and accessories.

Official Website: https://us.bape.com

7. KENZO

This high-end fashion competitive brand was founded by Kenzo Takada in 1970 and merged into the LVMH Group in 1993. It is well-known in the fashion industry for its products full of natural design elements. In addition to clothing, its tableware, perfumes and fragrances are also widely popular among consumers

KENZO’s clothing style is easy to identify. The bold colors of the clothes make people feel passionate and unrestrained. The most impressive thing is the bright and moving floral patterns he designed, which are regarded as classics by the fashion industry. KENZO does not have a specific form of clothing. Kenzo Takada publicly announced his retirement in 2000, and the design of the entire KENZO brand series will be taken over by Kenzo Takada’s proud disciple ROY KREJBERG, who will continue to exude KENZO’s Japanese Zen style.

Official Website:https://www.kenzo.com

8. UNIQLO

Uniqlo was founded in 1963 and was listed on the Hiroshima Stock Exchange and the Tokyo Stock Exchange in 1994. It is a well-known Japanese clothing brand that pioneered the warehouse-style self-service shopping method. The brand’s in-store products cover modern, simple, natural and easy-to-match clothing, accessories and other products for consumers to choose independently.

With over 900 stores in Asia, the US and Europe, it is one of the most popular brands in the world. Whether it is sportswear, casual wear or formal wear, their styles are preppy and definitely worth the money.

Official Website:https://www.uniqlo.com

9. Moussy

In 2000, Japan’s Baroque Fashion Group carefully created and launched a fashionable women’s clothing brand. In 2010, the brand officially entered the Chinese market, rising like a new fashion star.

With its simple and casual yet retro and innovative women’s clothing, it quickly captured the hearts of urban women and established a firm foothold in the highly competitive Chinese women’s clothing market.

Since then, the brand has reached in-depth cooperation with Belle International Group. The two industry giants have joined forces to give full play to their respective advantages, jointly open up a broader apparel retail territory, and write a new chapter in fashion business.

Official Website:https://moussy-global.com

10. SLY

SLY is a women’s casual fashion brand launched by Japan’s Bakro Clothing Group. The brand’s distinctive yet very soft clothing attracts people’s attention with original leopard print, zebra print, plaid, geometric patterns, etc., which also attracts the attention of urban women who have high standards for fashion and clothing quality.

The brand takes “NEW SEXY” as its spirit. It does not blindly pursue the inherent image of sexiness, nudity and weakness. Based on the principle of “showing what should be shown and hiding what should be hidden”, it strives to create a high-end sexy image that is full of temperament and charm, showing the innate beauty of women’s temperament from the inside out, and appropriately highlighting the independent demeanor and clever wisdom of urban women.

Through its thoughtful consideration of different types of young women and the ingenuity contained in its designs, SLY has frequently appeared in the dressing sections of major Japanese women’s fashion magazines and has been loved by fashion icons such as Kiko Mizuhara, Nana Komatsu, and Jun Hasegawa.

In terms of design, SLY has prepared styles suitable for all aspects of life and various occasions for women who pay attention to taste and practicality, have independent personalities, are brave to try, and have rich cultural heritage and personality, outlining a rich image of being capable yet soft, cute yet handsome.

Official Website: https://sly.jp

11. BEAMS

In 1976, a unique Japanese fashion brand came into being. After more than 20 years of development, it opened its first independent store in 1998, starting a new journey of brand development.

This brand is not simple, it is by no means an ordinary clothing store. In addition to selling clothing of various styles, it also involves interior decoration, furniture, accessories, shoes and other fields, providing consumers with a full range of life aesthetics experience.

Its clothing designs focus on casual and street styles. This free, casual and individual style quickly became popular in the North American market and gained a large number of fans.

Today, beam’s development territory continues to expand, leaving its footprints in fashion capitals such as Japan, New York, China, Hong Kong, Milan and Paris. It has more than 140 stores and has become a popular fashion brand in the world.

Official Website:https://www.beams.co.jp

12. MURUA

As one of the women’s clothing brands under MARK-STYLER, MURUA’s distinctive individual design takes into account both wearability and comfortable fashion sense, and also made the brand’s founder and designer MOMOKO famous. MOMOKO herself particularly prefers dark-colored elements such as black, so the items she designs, whether in spring and summer or autumn and winter, will be seen in dark-colored products such as black, which has also become the unique image of the Murua brand.

In order to satisfy the hearts of women who are greedy for beauty, Murua strives to create the most popular clothing items and the most prominent accessories. Creating a mature female image that will not fade even after 10 years is what MURUA pursues.

Official Website:http://murua.co.jp

13. COCO DEAL

Founded in 1997, COCO DEAL is one of the women’s clothing brands under Japan’s AIIA Co., Ltd. It is a fashionable lady brand created for women who enjoy beauty and pursue fashion.

COCO DEAL is a new generation of trendy ICON that “breaks away” from the pure Japanese style, and is the only choice for women with an aesthetic heart. The brand is good at using ultra-high trend sensitivity, diversified fresh matching, and consistent quality appeal to create a dreamy and charming temperament.

Official Website: https://cocodeal.jp

14. Lily Brown

Lily Brown is a popular Japanese fashion women’s clothing brand under Mash style lab. It was officially founded in Japan in September 2011. It is loved by fashionable women for its retro style and perfect fusion of sweetness, retro and modern.

Lily Brown uses the feel conveyed by VINTAGE combined with original colors and details to design positive and energetic dresses. At the same time, it fully interprets the contrast and matching styles that are deeply loved by fashionable women in China and Japan. Let us create a retro, personalized and fashionable trendy look together in this romantic season.

Official Website:https://lily-brw.com

15. jouetie

jouetie is a Japanese women’s clothing brand founded in 2011. It has a distinctive Mix Girl style. It is based on street style and mixes just the right amount of rock, modern and girlish styles.

Jouetie’s product line includes a variety of women’s clothing styles, such as coats, shirts, skirts, etc., with its young and fashionable style, it has attracted many consumers who pursue individuality and fashion sense. In addition, the brand also provides accessories such as accessories and shoes to further meet the all-round needs of fashion gurus.

Official Website: https://jouetie.com

16. Ungrid

Ungrid is one of the brands under the well-known Japanese clothing company MARK STYLER. It was founded in 2011. It is a women’s clothing brand based on leisure and emphasizes individual expression. It is famous for its comfortable tailoring and unique taste. It is suitable for young girls who pursue individual expression.

Official Website: https://ungrid.jp