Introduction

Germany’s clothing industry is far from being as developed as its industry, but there are many German clothing brands. The low-key and pragmatic style continues the Germans’ spirit of hard work. German clothing is solidly made and pays attention to details. Many of the details that we don’t pay attention to or even think are unnecessary are likely to be taken very seriously and done well by German clothing brands. This may also be a microcosm of the cultural differences between the East and the West.

Hugo Boss

It is a clothing brand that must be mentioned when mentioning Germany. It fully reflects the Germans’ rigor, especially its formal and evening wear series. To this day, German men are still proud to own a Hugo Boss suit. It is worth mentioning that Taiwanese Chinese designer Jason Wu took over the women’s clothing design work of Hugo Boss in 2013. I look forward to his performance.

The BOSS brand targets urban white-collar workers as its consumer group. It is divided into the Black Label series, which is mainly formal wear, the Orange Label series, which is mainly sportswear, and the Green Label series, which is mainly outdoor functional clothing. The HUGO brand is the young clothing series of the HUGO BOSS Group. Its design is avant-garde and fashionable with the latest fabrics, suitable for young men with a keen sense of fashion.

The Baldessarini brand is the most high-end and exquisite suit series of the HUGO BOSS Group. It is aimed at successful men with extraordinary taste and rigorous requirements, and uses the highest quality fabrics to make the most luxurious clothing.

Official Website:https://www.hugoboss.com

Aigner

Aigner was founded in Germany in 1904 by Mr. Etienne Aigner. Its product categories include women’s clothing, handbags, leather goods, jewelry accessories and perfume. Legend has it that the most effective secret recipe for praying for good luck is to put a horseshoe in your pocket. At that time, it was spread to a Hungarian youth, who was creative and gently added a horizontal bar on the horseshoe to indicate that luck will never be lost. This logo that looks like the letter “A” also symbolizes the symbolic meaning of always being ahead. This is the origin of the unique LOGO of AIGNER.

Just like the German national character, the German clothing brand AIGNER emphasizes the practical matching between clothing and accessories, and in every production process it takes into account the balance between man and nature and strictly adheres to the spirit of environmental protection.

Official Website: https://www.aignermunich.com

ESCADA

It was founded in Munich in 1976. Its target customers are high-income working women. In addition to clothing, it also has jewelry. In short, it is world-famous for its classic design and high-quality craftsmanship, and of course it has a trend of becoming younger and younger.

Simplicity, refinement, shrewdness and individuality are the images that ESCADA has deliberately created. Since the 1990s, the ESCADA brand has been injected with more youthful and fashionable vitality, and experimental designs and new ideas and thoughts have been integrated into one.

Official Website: https://www.escada.com

JOOP！

Since the brand was founded by Wolfgang Joop in 1987, Joop! has shocked the European fashion world with its combination of tradition and avant-garde, gorgeous, noble, simple, modern and other design styles. Over the past 20 years, Joop! fashion and other designs have swept every corner of the world, and in 2002 it was selected as the fourth largest clothing brand in Europe by Manager Magazine.

As a product of Europe’s fashion capital, Joop!’s clothing designs are always bold and creative: a combination of tradition and avant-garde, a collision of calmness and sensibility, a fusion of classic and fashion, a convergence of elegance and passion… The slightly contradictory style has strongly shocked the entire fashion industry.

Official Website: https://joop.com/de/

KARL LAGERFELD

KARL LAGERFELD, the famous international fashion master, is the current chief designer of CHANEL. The men’s clothing named after him, LAGERFELD Lagerfeld, is as always, his designs are of high quality and have gradually become classics in the fashion industry.

LAGERFELD inherits the romantic elegance of Paris and the rigorous workmanship of the Germanic people, highlighting the strong atmosphere of top fashion. LAGERFELD successfully combines the comfort of ready-to-wear with the elegance of high-end clothing.

Official Website: https://www.karl.com/en/

Adidas

Adidas was founded in 1949 and is a member company of the German sportswear manufacturer Adidas AG. Named after its founder Adolf Adi Dassler, it began producing footwear in Herzogenaurach in 1920. Its classic advertising slogan is “Impossible is nothing”. In March 2011, it spent 160 million euros to launch a new slogan – adidas is all in.

In the world of sporting goods, adidas has always represented a special status symbol, which some people call the “three lines of victory”. Since its establishment in 1948, adidas has helped countless athletes achieve great results and accomplished many great achievements. Therefore, adidas can be said to be the best example of a brand that has been trusted and respected by everyone.

Official Website: https://www.adidas.com

PUMA

PUMA was founded in 1948 in Herzog & de Meuron, Germany. It is a German multinational company that produces shoes and sportswear. Now with a history of 65 years, the sportswear brand has a first-line appeal and influence in the world.

PUMA’s 60-year history is full of great sports achievements. PUMA accompanied Pele to the World Cup finals and accompanied tennis player Baker to win the championship on the grass court at Wimbledon. PUMA cooperates with the top athletes and constantly pursues the latest technology to produce the best sports equipment.

S.OLIVER

In 1969, S.Oliver opened its first store in Germany, marking the company’s establishment. After more than 30 years of development, the S.Oliver brand has become the largest and leading fashion retailer in Germany.

s.oliver injects new connotations into the dressing culture of modern people, advocates a free and humanized dressing art, and brings the wearer a cozy atmosphere full of confidence, vitality, natural comfort, so that you can be in charge anytime and anywhere.

Official Website: https://www.soliver.eu

HAUBER

This is a well-known women’s clothing brand originated from Germany and was founded in 1870. Hauber fully absorbs the essence of European fashion, with simplicity, fashion, elegance and comfort as the design axis, and is deeply favored by white-collar women with its soft feel, delicate quality and bright colors.

Haba’s simplicity reveals personality and vitality, and its style is between professional Haba clothing and leisure. The extremely friendly feel and delicate quality complement the bright colors.

Official Website: https://haubergroup.de

Triumph

Founded in Germany by Gottfried Spiesshofer and Michael Braun, Triumph has successfully established itself as an underwear brand for over 120 years. Until now, Triumph still adheres to the business philosophy of creating comfortable, high-quality, creative and fashionable products for customers, and its development achievements are obvious to all. Today, Triumph has become a leading brand in the global underwear market.

In addition, Triumph has continuously innovated in product design to diversify its product lines. Magic bra, T-shirt bra, beauty bra, Clarins series, Fashion Style and Bee Dee girls’ underwear series are just a few examples of Triumph’s many popular brands in the market, catering to the needs of different women and allowing them to show their charming charm and graceful demeanor.

Official Website: https://www.triumph.com

SCHIESSER

The intimate apparel expert with a history of more than 130 years was first established in Radolfzell, a German town on the shore of Lake Constance, in a handicraft workshop converted from a high-end dance hall. Endless innovation has made the “Shuya” blue square logo a synonym for unparalleled comfort and quality.

Not necessarily luxurious, but definitely exquisite. Fine environmentally friendly fabrics, safe color craftsmanship, and three-dimensional tailoring that fits the body and is comfortable all demonstrate the increasingly clear self-confidence of modern people: enjoying life more, advocating nature, seeking harmony, and pursuing a meticulous and high-quality life.

Tom Tailor

To be honest, if I hadn’t looked up the information, I would have always thought it was an American brand. But in fact, it is a German brand. It was founded by Tom Tailor in Hamburg in 1962. It is a popular and fashionable brand with a mid-range price. Especially the men’s clothing is excellent.

Official Website: https://www.tom-tailor.eu

Lala Berlin

Lala Berlin is a new brand founded in Berlin in 2004. The name suggests that it was founded in Berlin. It has a cool feminine style, with occasional very unique designs that are not dull. It is well worth paying attention to.

Official Website: https://www.lalaberlin.com

Michalsky

This is a brand of the same name founded by Michael Michalsky in 2009. He is a popular designer in Germany recently. German Vogue has published a long article about him. By the way, he is also a designer for the famous MCM.

Official Website: https://www.michalsky.com/home/