Origin and identity: Who is the authentic baseball culture?

New Era was founded in 1920. It is a local American hat brand and the official designated hat supplier of Major League Baseball (MLB) . Its 59FIFTY series is even known as the “Rolls-Royce of hats” .

The MLB brand in South Korea is actually a fashion brand launched under the name of “MLB” authorization, not a professional baseball league hat in the true sense.

It focuses more on casual style and Korean street trends, and has little to do with the roots of baseball culture.

Design and culture: details reveal quality

New Era caps not only incorporate traditional baseball culture, but also combine diverse trends such as hip-hop and skateboarding, becoming an international fashion symbol .

Each hat displays high-quality tailoring and design, with rich historical heritage and cultural value.

The Korean MLB brand caters more to the market of the youth so its designs tend to be trendy and casual. Although it has a strong sense of fashion, it cannot be compared with New Era in terms of brand culture and historical accumulation.

Quality and experience

New Era is famous for its stiff hat shape, fine craftsmanship and high durability . It is suitable for hat lovers who pursue quality and fashion . Whether it is sports field or street wear, it can be easily controlled.

In contrast, Korean MLB hats are more of a fashion item, made of relatively light materials, but with slightly inferior texture and shape, making them suitable for consumers who pursue a simple, everyday style.

The authentic choice

If you want to choose a hat that truly represents baseball culture , there is no doubt that New Era is a more authentic and tasteful choice. It is not only a symbol of sports culture, but also a classic choice for street fashion

Key Differences Between MLB and New Era

There is a Major League Baseball in the United States, abbreviated as MLB .

The baseball caps worn by the players in this league are produced by a hat-making company , New Era . The league then gave the copyright to another clothing company – this company can use the MLB logo, as well as the logos of some of its teams and players, on its products – MLB .

If we understand MLB (Major League Baseball) as NBA, then New Era is Nike. It produces both baseball caps for game use and for daily use. Then MLB (apparel company) is a “private” enterprise in which NBA has invested rights. The logos it uses (league, team, player) are all authorized by MLB (Major League Baseball), but it is never the one worn by the players on the MLB (Major League Baseball) field.

Simply Speaking, New Era is the official cap of MLB (Major League Baseball). MLB (apparel company) is the official designated partner of MLB (Major League Baseball).

MLB (apparel company)

New Era

Because both have obtained formal authorization, there is no question of piracy; in other words, they are both genuine .

Product type and target audience:

MLB: Produces apparel with the MLB logo, such as T-shirts and hats, mainly for the youth who pursue trends.
New Era: Provides hats designed for sports events, such as baseball caps and it produces casual hats for daily wear, targeting a wide range of consumer groups.

Price and marketing strategy:

MLB: Wide price range, from economy to high-end customization, mainly sold through authorized apparel brands.
New Era: higher price, focusing on product quality and design, attracting consumers through cooperation with sports leagues and co-branded products with other brands.

Through the above analysis, we know that MLB and New Era have their own focus on brand authorization, product type, target audience and market strategy, and consumers can choose according to their needs and preferences.