Top 15 Sports Apparel Brands Dominating 2025 Global Favorites Ranked
Published On: May 12, 2025 By: chen hui

When the midsole density of a pair of running shoes has an error less than 0.1%, the temperature locking ability of a down jacket is comparable to that of an Arctic fox fur, and the and the number of times a pair of yoga trousers stretch and rebound exceeds 500,000 times – the battleground of sports apparel has long since transcended “fashion” and become the ultimate testing ground for material science, biomechanics and consumer psychology.
In 2025, the top 20 sports brands will whisk away 82% of profits with an industry concentration of 7.3%, but the real story is behind the details.
- Nike uses the Flyprint 4D woven technique to cut carbon emissions from upper production by 47%.
- Li-Ning’s “BOOM” is a light, durable, and ultra-responsive midsole material that lets the weight of basketball shoes fall below 300 grams.
- On Running borrows the CloudTec module to harvest a 58% repurchase rate among Silicon Valley’s elite.
- Decathlon’s detachable rash jackets reach 3 million sales and push ARC’TERYX into a high-end corner.
All these numbers are a secret battle of the second layer for human skins – Nano fiber coating to Metaverse virtual wear, from record-breaking marathons to e-sports team co-branding, head players are colonizing the scene with technological compression.
Here we Aung Crown – a professional custom apparel supplier since 1998 – will share the secret of the world-classic 15 sports brands, 2025 global favorites ranked.
1. Nike

- Founded: 1964
- Founders: Bill Bowerman and Phil Knight
- Current CEO: John Donahoe
- Headquarters: Beaverton, Oregon, United States
- Website: nike.com
- Chinese: 耐克
The core competitive value of Nike is its speed of technology iteration and global marketing network. Taking footwear as an example, Nike’s Flyknit has been through 3D weaving technology to lower the weight of shoes by 50%. At the same time, seamless stitching can solve the friction problem of conventional patchwork. This technique has undergone 7 years of research and has invested more than 200 million dollars, applied in Air Zoom Alphafly Next% 3 – Marathon racing shoes, which is contributing to helping Kipchoge break the Berlin Marathon record. The Dri-FIT quick-dry fabric has undergone through Nanoscale honeycomb structure, improving the sweat evaporation efficiency to 40%, becoming the standard accessory of baseball training suits.
Nike has been particularly aggressive in the digital space. In 2024, Nike launched virtual sneakers NET Series – CryptoKicks, users can verify the ownership through blockchain technology. The first butch sold out 100 thousand pairs in 37 seconds. The premium reaches 800% at the secondary market. Besides that, Nike Sports APP – Nike Training Club integrates AI private tutoring features to generate training plans based on users’ fitness data. The active users reach 30 million per day.
Although facing fluctuating supply chains, Nike has still kept its place by outlining its Global Strategy. Nike has renewed the contract for 10 years with new French football star Kylian Mbappé, and the contract is worth 180 million dollars. The Air Jordan Series is limited in launch to maintain the high premium in high-end markets like AJ 11 “Diamond, limited to 5000 pairs. The prices in the secondary market broke through 5000 dollars. The total revenue of 2024 reaches $40.8 billion, the Chinese market accounting for 18.7%, despite a 4% year-on-year decline, but still targeting core consumers with the membership system “Nike Unlocked”.
2. Adidas

- Founded: 1949
- Founder: Adolf Dassler
- Current CEO: Bjørn Gulden
- Headquarters: Herzogenaurach, Bavaria, Germany
- Website: adidas.com
- Chinese: 阿迪达斯
Adidas drives growth with soccer and Eco-friendly technologies. In the soccer field, Adidas launched Predator Edge+ FG, which adopts Demonskin technology to cover the surface of the shoes with 400 pieces of micro rubber fins to improve ball control and spin by 12%. The 4-4-2 magazine (FourFourTwo) considers it the best soccer cleats annually. The annual sales of its contracted Real Madrid FC jerseys exceeded 8.5 million, accounting for 31% of the global soccer apparel market share.
For innovation in environmental protection, Adidas has made a great achievement – Primeblue series fabrics, which are made from recycled plastic from oceans by Parley Ocean Plastic, and the single-season sale reached 8 million pieces in 2024. To improve transparency, Adidas releases the track of all plastic origins on VeChain, and consumers can scan the QR code to trace the recycled origins.
In the sub-brand matrix, the Yeezy Series reopens by cooperating with Kanye West, and the 2025 Yeezy Slide “Cream” adopts algae bio-based foam to reduce carbon emission by 70% than conventional EVA. The official website traffic increased by 500% on the launch day, and the server broke up twice. Reebok focuses on the feminine workout market – Nano X4 Training Shoes, the Floatride Energy Foam cushions every stride to achieve a 29% repurchase rate. When matching with the HIIT course subscription service, the feminine repurchase rate can improve to 65%.
The 2024 financial report shows that Adidas’ Chinese market revenue increases 9.2% year-on-year, Ultraboost 22 Running Shoes with LEP carbon plate contributing 17%, and the total brand revenue amounted to 25.3 billion Euros.
3. Lululemon

- Founded: 1998
- Founder: Chip Wilson
- Current CEO: Calvin McDonald
- Headquarters: Vancouver, Canada
- Website: lululemon.com
- Chinese: 露露乐蒙
Lululemon rebuilds the casual sports market by vertical integration of the supply chain and community-based operation. The core fabric – Luon® is composed of 86% nylon and 14% Lycra to extend its stretch 4 times better than common fabrics. The silver ion antimicrobial treatment suppresses odors, which makes the Lululemon yoga pants repurchase rate improve by 73%. The Align Super-High-Rise launched in 2024 adopts seamless laser cut, and the waist support is enhanced to 22%, and the sale reached 1.2 million pieces in the first month in North America.
The new increasing point in the male market: ABC: Anti-Ball-Crushing Slim-fit Trousers launched in 2025. Ergonomic ABC™ gusset unlocks your full range of motion. Four-way stretch fabric retains its shape and doesn’t bag out. Wrinkle-resistance means these trousers always look fresh. Slanted hand pockets are angled for a smooth front profile. The single-quarter revenue of ABC Slim-Fit Trousers jumps to 28% from 12%. Lululemon also gets through offline events like Sweatlife (Meditation Course – cooperated with Peloton) to strengthen user adhesion, and community members’ annual consumption is 3.2 times that of common users.
For digitalization, Lululemon Studio Mirror integrates AI body shape recognition functions, which can correct yoga pose deviation in real time, and the subscribed users have broken through 800 thousand. 2024 total revenue amounted to 10.2 billion dollars, and the gross margin maintained 58.4% at a high rate. The Chinese market increases to 45%, and Lululemon plans to open 50 new stores in the next 3 years.
4. Anta

- Founded: 1991
- Founder: Ding Shizhong
- Current CEO: Ding Shizhong
- Headquarters: Quanzhou, Fujian Province, China
- Website: anta.com
- Chinese: 安踏
Anta has risen itself into the top 3 worldwide in sports field based on multi-brand M&A and in house R&D. After the acquisition of Amalfin Sports, which contains Arc’teryx and Salomon, 2024 Arc’teryx revenue amounted to 4 billion dollars and the hard-shell Alpha SV adopts GORE-TEX Pro 3L fabric with 28,000mm waterproof, which has become the must-have gear for outdoor lovers, and the premium is over 150% in the Chinese market. For the technical side, the nitrogen-infused midsole boosts energy return to 82% through supercritical physical foaming, applied to KT11 Basketball Shoes (Klay Thompson Signature Edition). The forefoot cushioning coefficient of boots to 35% compared to shoes made from conventional EVA. During the 2025 Winter Olympics, the Blazing Tech down jacket is made from aerospace-grade aerogel insulation that can keep body temperature around 36.5℃±0.5℃/97.7℉± 32.9℉ under -30℃/ -22℉environments, which sold out 500 thousand pieces.
Anta sells its products directly to consumers in sales channels to reduce the intermediate sector, and the proportion of direct-sale stores increases by 60% from 35%. The turnaround time shortens to 105 days. In 2024, the total revenue amounted to 100 billion yuan, with FILA contributing 37.6%. In the next five years, Anta will invest 3 billion yuan to develop and research the scientific sports industry.
5. PUMA

- Founded: 1948
- Founder: Rudolf Dassler
- Current CEO: Arne Freundt
- Headquarters: Herzogenaurach, Bavaria, Germany
- Website: puma.com
- Chinese: 彪马
Puma is one of the most successful cases in trendy brand transformations. In 2024, Puma cooperated with Rihanna to launch Fenty x Puma Creeper, adopting a gradient density midsole design (forefoot hardness 45C, heel 55C) to balance flexibility and stability, selling 3 million pairs worldwide. Its social media reach is over 2.6 billion. This Fenty x Puma Creeper expresses future-vintage design with a fashionable twist, with a silver chrome finish to attract the Z Generation. The markups reach 180% at secondary markets.
For technology, NITROFOAM™ELITE – premium performance foam technology that provides pinnacle responsiveness in an extremely lightweight package, which offers supreme cushioning that won’t weigh you down. NITROFOAM™ ELITE is used in the Deviate NITRO™ Elite 2, which has helped competitors to break through 5 national Marathon records. Puma signed athletes – Neymar, Bolt, etc. Neymar’s Future Ultimate soccer cleats adopt FUSIONFIT+ – auto auto-adjust lace system, which can boost the side support power to 23%.
For sustainable development, RE: SUEDE 2.0 experiment uses corn fibers and degradable TPU, which can keep the degradable rate at 90% after being buried in the earth for 180 days. The first 50 thousand pairs sold out in 48 hours after launching. The 2024 revenue amounted to 9.6 billion Euros, and the Asian area increased to 21%. PUMA has opened Studio48, a new creative hub at its headquarters in Herzogenaurach, Germany, where its designers and creatives can come together to freely develop new ideas and create concepts for new performance and Sportstyle products as well as campaigns. Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand.
6. New Balance

- Founded: 1906
- Founder: William J. Riley
- Current CEO: Joe Preston
- Headquarters: Boston, America
- Website: newbalance.com
- hexagonal honeycomb structure
- Chinese: 新百伦
The core competitive value of New Balance is its professional running shoes and the heritage of craftsmanship. The Fresh Foam X midsole offers supreme cushioning through the hexagonal honeycomb structure, used in the Fresh Foam X 1080v13. The cushioning is boosted to 25% over the premier ones, gained the reward of the 2024 Runner World. New Balance has insisted on being tagged with a “Made in America” label. Maine factory produces 990v6 running shoes made of pig leather lining and Vibram rubber sole, and the premium reaches 30%, accounting for 12% of the global high-end running shoes market.
New Balance launched “NB Green” Running Shoes in 2024. Shoe surfaces are made of regenerated plastic from oceans, and midsoles are made of castor oil-based bio foam, which reduces carbon emissions by 47% compared to conventional crafts. New Balance uses the marketing activity – “Run Your Way” to interact and attract its old and new audiences. The 2024 revenue amounted to 7.8 billion dollars, running shoes accounting for 62%, and New Balance will improve its production to 40% in the next 3 years.
7. Under Armour

- Founded: 1996
- Founder: Kevin Plank
- Current CEO: Stephanie Linnartz
- Headquarters: Baltimore, USA
- Website: underarmour.com
- Chinese: 安德玛
Under Armour’s unique pro is its intelligent sports equipment ecosystem. Under Armour released UA Rush Collection that adopts mineral fiber and boosts muscle oxygen content to 15% through its infrared technology, which is considered as “invisible energy gear” for performance and recovery by NBA player, Joel Embiid.
For the basketball field, Curry 11 Team – unisex basketball shoes are made with a durable UA Flow outsole instead of a rubber outsole to touch the earth directly, which provides a better court feel. But there is an argument about the resistance of the outsole. To address this problem, Under Armour provides a change-outsole service charged $49 per once. This year, Under Armour acquired Hudl – an AI sports performance analysis company, to integrate training data into its app Map My Fitness, to provide users with more accurate and personalized suggestions during their workouts, potentially including form analysis, performance tracking, and tailored training plans.
For supply chains, Under Armour is enabled to use the Vietnam Intelligent factory to track the whole process through RFID chips, which shortens the turnaround time to 87 days. The 2024 revenue is 5.7 billion dollars, North America accounting for 71%, and it’s going to invest 200 million dollars to expand the Baltimore Headquarters R&D Center.
8. ASICS

- Founded: 1949
- Founder: Kihachiro Onitsuka
- Current CEO: Yasuhito Hirota
- Headquarters: Kobe, Japan
- Website: asics.com
- Chinese: 亚瑟士
ASICS is renewed for its biomechanical research and dominance in the Marathon. The GEL™ technology absorbs vertical impacts through silicone molecular chains, which are used in GEL-KAYANO 31, running shoes. The heel cushioning was boosted by 14% compared to the premier ones, which makes GEL-KAYANO 31 the first choice of overweight runners. In 2024, ASICS released METASPEED+, carbon plate running shoes, adopting a full-length carbon plate and FF TURBO™ PLUS cushioning midsole, with the forefoot flexural stiffness optimized by 23%.
For custom and personalized, ASICS has 200 boutiques worldwide with 3D foot scanners, which can generate a custom sole case within 20 minutes, and the consumer unit cost is boosted to $300. For the sustainable field, ASICS launched GEL-LYTE III CM 1.95 x CFCL in 2025, and the whole weight is only 195 grams; the surface is made from regenerated polyester, reducing water consumption by 35%.
ASICS has signed multiple Grand Slam players to its roster, including Lorenzo Musetti, Matteo Berrettini, Taylor Fritz, and Novak Djokovic. In 2024, the share of the tennis shoe market accounted for 19%. SOLUTION SWIFT FF 2, tennis shoes, designed for all-court players covering the net and baseline. Meanwhile, the midfoot’s resin TRUSSTIC® improves lateral stability by 31%. The total revenue is 4.7 billion dollars in 2024, running shoes accounting for 58%, and ASICS is going to launch a limited edition collection during the Paris Olympics.
9. FILA

- Founded: 1911
- Founder: Fila Brothers
- Current CEO: Yao Weixiong (Anta Group Management)
- Headquarters: Biella, Italy (China business is under Anta)
- Website: fila.com
- Chinese: 斐乐
The high-end sports transformation of FILA is based on Anta’s resources to achieve its renewal. The Disruptor II has become a hot-selling piece in the Chinese App – RedBook, selling out 8 million pairs worldwide, and the premium is up to 220%. FILA released “FILA Golf Collection” in 2024, which is made with Dyneema ultra-high molecular weight polyethylene fabric that is 15 times stronger than steel in terms of tear strength. Signed player Gao Baojing helps the brand enter the high-end market.
For technology, breathable A-WEB uppers boost the ventilation by 42% through laser-cut holes, which are used in the Star Collection. The winter Olympics Animal collection, the Thermo Down Jacket features a graphene lining with a 30% increase in infrared heat radiation efficiency to maintain core body temperature in -25°C environments.
For marketing strategies, FILA co-designer – Jason Wu has launched the high-end fashion show line, and the show blazer made from built-in four-way stretch fabric $1500, sold out. 2024 FILA revenue accounted for 37.6% of 2024 Anta revenue, and the China market contributed 82%. FILA is gonna to open the global Milan Boutique.
10. LI-NING

- Founded: 1990
- Founder: Li Ning
- Current CEO: Qian Wei
- Headquarters: Beijing, China
- Website: lining.com
- Chinese: 李宁
Li-Ning’s national trend strategy and specialized technology go hand in hand. New York Fashion Week “Wudao” series, through the elements of Chinese characters and oversized silhouette, 3 minutes sold out the first models, and the secondary market price doubled. In the field of basketball, Wade Way 10 generation is equipped with 䨻 light elasticity technology (supercritical foam process), the midsole energy return rate of 85%, the forefoot cushioning coefficient of 40% compared with the traditional EVA, the NBA player Butler on the foot of the sales increased by 220%.
For running shoes, Li Ning Feidian 3 Challenger Marathon Racing Shoes adopt the carbon fiber plate and GCU anti-slip outsole, which makes Li Ning Feidian 3 Challenger Marathon Racing Shoes anti-slip reaching 0.8 on wet floors.
For supply chains, Li-Ning has started using the Guangxi Intelligent Factory, and the auto-production rate can reach 75%, and the order turnaround time is shortened to 7 days. The 2024 annual revenue is 28.7 billion yuan, and the gross margin has increased by 49.3%.
11. Skechers

- Founded: 1992
- Founder: Robert Greenberg
- Current CEO: David Weinberg
- Headquarters: Manhattan Beach, California, United States
- Website: skechers.com
- Chinese: 斯凯奇
Skechers has kept its special place on the casual sports market due to its extreme comfort and cost-effective price strategy. Its core product, Skechers GO WALK, is integrated with ULTRA GO midsole technology, which can increase energy return up to 70% through a supercritical physical foaming process. The uppers are made with the 4D knitting mesh structure, which can enhance the ventilation by 35% compared to conventional mesh cloth. Skechers launched Go Walk 8, which sold out 20 million pairs, making become the primary choice for mid and older consumers. Innovative comfort at every step. Stylish and convenient, Skechers GO WALK footwear is designed for walking and casual wear. All feature our performance technologies and materials in easy-to-wear slip-on and lace-up designs.
For technology innovations, Skechers Air-Cooled Memory Foam® can provide pressure relief, instant comfort, and breathability. Skechers launched Skechers Basketball Elite 1, basketball shoes, by signing with NBA player Joel Embiid, a Cameroonian-American basketball player. Skechers Basketball Elite 1 adopts carbon fiber and high-bouncy EVA midsole, priced at $99, which is 40% lower than competitors’ price. The first month’s sales reached 500 thousand pairs.
On its global outline, Skechers adopts a “downstream strategy” in the Chinese market, with stores in third- to fifth-tier cities accounting for 65%. The 2024 Skechers revenue amounted to 9.2 billion dollars, and the gross margin was maintained at 48.5%.
12. Decathlon

- Founded: 1976
- Founder: Michel Leclercq
- Current CEO: Barbara Martin Coppola
- Headquarters: Lille, France
- Website: decathlon.com
- Chinese: 迪卡侬
Decathlon has undermined conventional sports retail through its fall-category coverage and value-oriented prices. The self R&D products have contributed over 90%, and it launched a detachable 3 in 1 Waterproof Jacket (waterproof – 20,000mm & ventilation – 15,000g/m²/24h), priced at $79.9, and the sales broke through 3 million pieces.
For running shoes, the Carbon Plated Running Shoes Kiprun KD900X adopts K-Ring cushioning technology to disparate impacts through a TPU ring structure, priced at $129, which is 1/3 lower than Nike’s similar products.
For supply chains, Decathlon has built a construction of vertically integrated plant in Vietnam, which shortens garment turnaround times to 12 days from yarn to a piece of garment. The inventory turnover has improved to an industry-leading 8.5 times/year. In 2024, Decathlon launched a second-hand platform – “Second Life”, and the renewed merchandise sales accounted for 7%, which reduced 120,000 tons of carbon emissions.
13. XTEP

- Founded: 1987
- Founder: Ding Shuibo
- Current CEO: Ding Shuibo
- Headquarters: Quanzhou, Fujian Province, China
- Website: https://www.xtep.com/
- Chinese: 特步
XTEP has raised with specialization in running and race-bound strategy. XTEP 160X 3.0 carbon plate running shoes adopt XTEP Power Nest midsole technology to boost re-bounciness by 85% through the supercritical foaming process. XTEP signed the Marathon World Record Holder Kiptum to launch the special edition – “XTEP 160X Pro”. The uppers are made of Monofilament fiber, and the weight is only 198 grams. The first butch( 100,000 pairs) was sold out in 1 minute.
The kid market has become the new increasing point. XTEP launched the kid collection in 2024, which is integrated with an adaptive arch support system that can adjust the hardness levels based on steps. The sales on campus broke through 5 million pairs.
For the supply chain, XTEP has built an intelligent factory in Anhui, China, and the auto-production rate reaches 65%, and the turnaround time has been shortened to 10 days. The 2024 XTP revenue amounted to 15 billion yuan, cunning shoes accounted for 58%.
14. MIZUNO

- Founded: 1906
- Founder: Mizuno Rihachi
- Current CEO: Akito Mizuno
- Headquarters: Osaka, Japan
- Website: mizuno.com
- Chinese: 美津浓
MIZUNO has kept its place in the global market with its MIZUNO WAVE® cushioning technology and dominance in the baseball field. Its core technology – MIZUNO WAVE® disperses vertical impacts or energy by waved TPU, which is used in Wave Prophecy 12. For the baseball field, the Pro Baseball Gloves Collection is made from top-level Kubota calf leather, and the annual sales reach 1.5 million pairs, and the MLB play use rate can reach 43%.
For innovation in environmental protection, MIZUNO launched Enerzy (FOAM), containing 30% castor oil extract, and reducing 40% carbon emissions compared to traditional EVA. MIZUNO ENERZY (FOAM) offers versatility in its application, while still maintaining softness and resilience. It will help enhance performance capabilities.
In the Chinese market, MIZUNO and Li Ning form a joint venture to release “MIZUNO x Li-Ning” Running Shoes, integrating with MIZUNO WAVE® and Li-Ning 䨻 light elasticity technology (supercritical foam process), priced at 999 yuan. It’s sold out on the first day. The MIZUNO 2024 revenue amounted to 3.1 billion dollars, baseball and golf products accounting for 62%.
15. Umbro

- Founded: 1924
- Founder: Harold Humphreys
- Current CEO: Brian Park
- Headquarters: Manchester, United Kingdom
- Website: umbro.com
- Chinese: 茵宝
Umbro has regained the market’s attention through the soccer genetic revival and vintage trend. Launching Umbro GT HG soccer shoes, Umbro adopts a hot-melt diamond pattern upper design, and the control friction has improved by 15%. After signing with the Premier League Wolves, the jersey sales increased by 180%. For remaking classic styles, Umbro reproduced a version of the England 1966 World Cup Jersey and adopted breathable Dri-MAX fabric to improve ventilation by 30%. The premium is over 210%, and it’s sold out 500 thousand pieces worldwide.
In the trendy field, Umbro has cooperated with street brand Palace to launch a joint collection, combining the double diamond logo with skateboards. The joint hoodies, priced at $150 and quickly sold out. Umbro also posted a challenge match “#UmbroStreet” on TikTok to attract the Z Generation to post more than 2 million TikTok posts and the interaction on social media increased by 300%
For the supply chain, Umbro has built Bangladesh sustainable factory and the production of each jersey uses 45% less water and has gained certification from BLUESIGN. In 2024, Umbro’s annual revenue amounted to 1.2 billion pounds, and soccer products accounting for 73%.
In the End
The global sports apparel market is characterized by a “two superpowers” outline:
Nike and Adidas still dominate the industry with a combined share of 37.2%, but their technology paths have diverged – the former is betting on digitalization (NFT/Metaverse), while the latter is focusing on eco-friendly materials (Primeblue/Parley).
Anta Group has become the third pole with 14.6% of the global outdoor market share through M&A and self-research.
Rise of new forces: Lululemon’s men’s product line increased by 58% annually.
Comparing Data
Ranking | Brand | Revenue | Core Features | Subversive Moves |
1 | Nike | $40.8 billion | Flyknit 4D Woven+ Metaverse NFTs | Signed Mbappé (180 million/10 years) |
2 | Adidas | €25.3 billion | Demonskin technology + VeChain QR Code | Yeezy Slide “Cream” Collection |
3 | Lululemon | $10.2 billion | Luon® fabric + Lululemon Studio Mirror | Male’s ABC Slim-Fit Trousers jumps to 28% |
4 | Anta | ¥100 billion | Nitrogen Midsole + Blazing Tech down jacket | The premium of Arc’teryx Rash Jackets over 150% |
5 | PUMA | €9.6 billion | NITRO Midsole + Corn fiber shoes | The reach of Fenty x Puma Creeper over 2.6 billion |
6 | New Balance | $7.8 billion | Fresh Foam X midsole + “NB Green” Running Shoes | 327Shanghai Limited edition exploding social media |
7 | Under Armour | $5.7billion | mineral fiber + intelligent pajamas | acquired Hudl and AI ecosystem |
8 | ASICS | $4.7 billion | GEL™ technology + 3D foot scanners | METASPEED+ breaking 3 world records |
9 | FILA | 37.6% of Anta’s | Dyneema + Graphene down | Jason Wu has launched the high-end fashion show line |
10 | Li-Ning | ¥28.7billion | 䨻 light elasticity technology (supercritical foam process) +敦煌国潮 | Sales of the 10th generation of Wade’s Way surged by 220% |
11 | Skechers | $9.2 billion | Air-Cooled Memory Foam® + downstream strategy | Go Walk 8 Sold 20 Million pairs |
12 | Decathlon | €15.4 billion | K-Ring Cushioning + Second-Hand Platform – “Second Life” | Detachable 3 in 1 Waterproof Jacket sold 3 million pieces |
13 | XTEP | ¥15 billion | XTEP Power Nest midsole + Campus sale channel | Signed the Marathon World Record Holder Kiptum |
14 | MIZUNO | $3.1 billion | MIZUNO WAVE® cushioning + MIZUNO ENERZY (FOAM) | “MIZUNO x Li-Ning” Running Shoes |
15 | Umbro | £1.2 billion | Diamond pattern hot melt upper + Football replica | The premium of Palace joint hoodies is over 150% |